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Tri Anita Rahayu, S.Pd., M.Ikom

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CRM & Email Marketing di Hejaz Financial Services
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Profil

Tri Anita Rahayu adalah seorang Marketer khususnya di bidang CRM, Loyalty, Marketing Communicatoins, dan Email Marketing dengan keahlian dalam merancang customer journey, mengelola database pelanggan, mengembangkan strategi retensi, dan menciptakan personalisasi multi-channel marketing (Email Marketing, WhatsApp Blast, Push Up Notification). Ia telah berkarier di berbagai industri seperti Shopee, Somethinc – BeautyHaul, Kanmo Group, dan kini di Hejaz yang berbasis di Melbourne, Australia.

Latar belakang

Kapabilitas
Marketing Customer Relationship Management (CRM) Email Marketing CRM Tools WhatsApp Blast Push Up Notification
Keahlian
Campaign Management Copywriting Content Writing Email Marketing Strategy Customer Segmentation & Retention Digital Marketing Analytics
Industri
E-Commerce Retail Fintech FMCG
Bahasa
Bahasa Indonesia English

Pengalaman

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CRM & Email Marketing
Hejaz
2025 - Saat Ini
CRM & Loyalty
Kanmo Group
2024 - 2025
CRM & Copywriter
Somethic - Beauty Haul
2022 - 2024
Marketing Communications CRM
Shopee
2020 - 2022

Jurnal & publikasi

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Jurnal Ilmiah - Feeling Watched: A Phenomenological Exploration of Consumer Discomfort and Data Privacy Concerns in E-Commerce Personalized Email Marketing - 2025
Baca jurnal

Pendidikan

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Magister Marketing Communications
Universitas Bina Nusantara
Sarjana Sastra Inggris
Universitas Negeri Jakarta

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