The WhatsApp API or the WhatsApp Business API is a tool for all business types and sizes to improve WhatsApp interaction through advanced features. These features include automated responses, WhatsApp chatbot, personalized interactive messaging, official checkmark certification, and unlimited broadcast messaging.
The WhatsApp API also functions as a bridge between WhatsApp and other applications, such as Omnichannel or a CRM. Companies can also integrate their WhatsApp API to certified WhatsApp Business Solution Providers (BSP) such as direct messaging softwares and client relationship management providers such as Mekari Qontak.
The WhatsApp Business API works by either working directly with a WhatsApp Business Solution Providers (BSP) who will setup an integrated API solution with a software offering or directly integrating the WhatsApp API with a technology stack.
One reason why a business might work with a WhatsApp BSP is to enable software features like the use of WhatsApp for multiple agents on several devices. Customers can also recieve quicker responses, supported by the automated messages by virtual assistants on a chatbot app.
What are the benefits of WhatsApp API?
Handle an unlimited number of customers with just one WhatsApp number
Serve customers 24 hours, non-stop
Let AI chatbots automate repetitive conversations and problem resolutions
Obtain comprehensive reporting dashboards to monitor sales and customer service on WhatsApp
Able to be integrated with CRM software to increase customer service experience
Improve customer service performance to be quicker and more efficient
Build customer loyalty with the green checkmark credibility feature
Send broadcast messages at once to thousands contacts with WhatsApp blast
Save on operational costs with an affordable and automated WhatsApp solution
Equipped with end-to-end data encryption to ensure the confidentiality of WhatsApp users
How does one obtain the WhatsApp API?
To easily obtain the WhatsApp API, reach out to Mekari Qontak by following the three steps listed below:
Provide a phone number for the WhatsApp API
Verify your Facebook Business Manager
Mekari Qontak will prepare your account
Can I upgrade from WhatsApp Business to the WhatsApp Business API?
Yes, you can upgrade your account by registering your number to Mekari Qontak. Click here to begin.
Provide quicker responses with Mekari Qontak's WhatsApp API
Send unlimited messages by WhatsApp, obtain a certified Green Checkmark, and Chatbot App with WhatsApp API from Mekari Qontak.
Is WhatsApp Business API available for everyone?
WhatsApp API is only available to medium and large businesses. So, WhatsApp business API is also called “WhatsApp Enterprise”.
For small businesses, getting approval is nearly impossible. They can use the free WhatsApp Business Application and use several features, such as sending instant messages (non-interactive messages).
Is WhatsApp Business API free?
No, WhatsApp API is not free. Businesses must pay WhatsApp Business Partner fees and pricing costs based on their WhatsApp conversations to send and receive messages through the WhatsApp API.
What is charge of WhatsApp Business API?
WA API prices differ depending on business initiation and user or customer initiation.
User initiation (BIC) fee of IDR 271 per message in one chat session (24 hours) for Indonesian numbers. Meanwhile, Business initiation conversion is charged Rp465 per message for the same conditions.