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How to Make a WhatsApp Chatbot in 5 Easy Steps!

Published 04 October 2022
Last updated 20 February 2024
How to Make a WhatsApp Chatbot in 5 Easy Steps!

Do you find yourself overwhelmed by customer inquiries flooding your WhatsApp? Are you looking for an efficient way to provide quick responses and improve customer satisfaction? You’re not alone!

According to recent studies, over 66% of people prefer messaging apps like WhatsApp to connect with businesses. This is where WhatsApp chatbots come to the rescue.

This article will show you how to create a free WhatsApp chatbot in easy 5 steps, helping you streamline customer interactions and boost efficiency.

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Table of Contents

What is WhatsApp chatbot?

A WhatsApp chatbot is a software program that uses artificial intelligence (AI) and natural language processing (NLP) to understand and respond to user messages on WhatsApp.

These chatbots can answer questions, provide information, and even complete tasks, all within the familiar WhatsApp messaging platform.

Why Do You Need to Create Your Own Chatbot?

There are good reasons why businesses use WhatsApp chatbots. Let’s break it down:

  1. Faster Customer Service: Imagine not having to wait on hold or for email replies. With chatbots, customers can message and get quick responses, making them happier and less frustrated.
  2. Automating Tasks: Chatbots handle routine jobs, freeing up employees for more challenging tasks. For example, they can assist with orders and product info so that customer service reps can tackle complex issues.
  3. 24/7 Support: WhatsApp chatbots never sleep. They’re available day and night, making them great for global businesses serving customers in different time zones.
  4. Efficiency: Chatbots use natural language processing and machine learning to understand and respond to customer messages. When a customer messages them, the chatbot figures out what the customer wants and sends a suitable response.
  5. Integration: To use a WhatsApp chatbot, a business needs to connect it to their WhatsApp account. This typically involves creating a bot and API, allowing the chatbot to access and work with WhatsApp.
  6. Automated Messages: Besides answering questions, chatbots can send automated messages to customers. For example, they can send order updates or appointment reminders, all in a personalized and engaging way.

Creating a WhatsApp chatbot can provide better service, save time, and engage customers more effectively. It’s a smart move for businesses of all sizes.

Also Read: WhatsApp Bot vs Telegram Bot – Which One Is Better for Your Business?

WhatsApp Chatbot Examples

Benefit Cosmetics Soars with WhatsApp Chatbot

Benefit Cosmetics, the beauty brand known for its exceptional services and cosmetics, achieved remarkable success by harnessing the power of WhatsApp chatbots.

They experienced significant growth in bookings and sales while enhancing their customer service.

Benefit Cosmetics implemented WhatsApp chatbots to:

  • Confirm and remind customers about appointments.
  • Allow customers to modify appointments within WhatsApp.
  • Answer FAQs and showcase products.
  • WhatsApp became a central part of their marketing strategy. They used ads to encourage customers to subscribe to WhatsApp messages and even shared fun sticker packs and promotions.

Benefit Cosmetics witnessed incredible success:

  • 30% increase in bookings attributable to WhatsApp.
  • 200% year-over-year growth in sales.
  • 60% faster agent response time compared to email.
  • Improved productivity as more customers chose self-service through the chatbot.

How does a WhatsApp Chatbot work?

An infographic showing how the WhatsApp chatbot process works step by step.

A WhatsApp chatbot works by using natural language processing and machine learning to understand and respond to messages sent by customers.

When a customer sends a message to the chatbot, the message is analyzed and processed to determine its intent and meaning. The chatbot then selects an appropriate response from a pre-determined set of responses and sends it back to the customer.

In order to use a WhatsApp chatbot, a business must first integrate the chatbot with its WhatsApp account. This typically involves creating a bot and API from WhatsApp, which allows the chatbot to access and interact with the messaging platform.

Once the chatbot is integrated, it can be accessed by customers through the business’s WhatsApp account, allowing them to send and receive messages with the chatbot.

In addition to responding to customer inquiries, WhatsApp chatbot can also be used to send automated messages to customers. For example, a chatbot could be used by a company to send updates on an order’s status or reminders about upcoming appointments or promotions.

These automated messages can be personalized and triggered by specific events or actions, allowing businesses to stay in touch with their customers in a more personalized and engaging way.

You can learn more about chatbot by watching this video:

YouTube video

How to Create a WhatsApp Chatbot?

To create a chatbot on WhatsApp, you need a WhatsApp Business API account because a chatbot can only be used by integrating your WA account with an API system.

So, make sure you already have an account. If you don’t have it, don’t worry because you can follow the steps below:

5 Easy Steps to Set up and Integrate Chatbot WhatsApp

1. Use the WhatsApp Business Official account

Step 1 is to use the WhatsApp Business Official account, a separate app from regular WhatsApp. This app is designed specifically for businesses and offers features such as automated messages, labels, and quick replies.

Your business account must be registered as the WhatsApp API to use the WhatsApp chatbot. You can register your business to BSP or an official WhatsApp partner such as Mekari Qontak.

2. Verify your Facebook Business Manager account

Step 2 is to verify your Facebook Business Manager account. This is necessary because WhatsApp Business is integrated with Facebook, and verification is required to access certain features, such as the ability to send automated messages.

Before using the WhatsApp Business API, you should verify your Facebook Business Manager account. In this step, Meta will check the completeness of your business data.

Therefore, you need to prepare the following data:

  • Company name
  • Website URLs
  • Domain email
  • Business SIUP/NIB/NPWP

Usually, the Facebook business manager Verification process is confusing for some businesses. To make things easier for you, you can ask for the help of a BSP WhatsApp to verify.

3. Log in to the Qontak Chat Panel

Step 3 is to log in to the Qontak Chat Panel, a platform allowing businesses to manage their WhatsApp conversations from a single dashboard. This platform also offers features such as chatbots and analytics.

To start using Chatbot, you should log in to your account on the panel. You can do this by using the credentials provided by the Mekari Qontak Team beforehand.

4. Plan the flow of the conversation

Step 4 is to plan the flow of the conversation. This involves deciding on the types of messages that will be sent, the order in which they will be sent, and the triggers that will initiate them.

Before creating a conversation flow, you need to be sure the chatbot can answer all the questions that customers ask.

You have to think about how the chatbot will conduct conversations with customers.

Some of the following questions can be a guide for you.

  • What is the purpose of creating a chatbot? Is it to facilitate consultation and payment or customer service?
  • What type of conversation will you have with the customer?
  • How does the chatbot respond if it can’t answer customer questions?

But you don’t need to worry. The Mekari Qontak team will guide you in creating a chatbot conversation flow.

5. Submit the conversation flow

Step 5 is to submit the conversation flow. This involves submitting the planned conversation flow to WhatsApp for approval. Once the flow is approved, businesses can start using WhatsApp Business for their communication needs.

When finished, you can continue by submitting the conversation flow.

Make sure you do a test run first to find out if the chatbot is working precisely or not.

Fix any errors that still occur and try again. This testing will help you have quality chatbots that can improve the customer experience.

How Much Does it Cost to Integrate Chatbot to WhatsApp?

The cost to integrate the WhatsApp Chatbot is starting from US$55. However, you will need to use the WhatsApp Business API in order to create a chatbot.

In other words, the only cost involved is the fee for accessing the WhatsApp Business API. You can find out more information about WhatsApp Business pricing here.

Claim Your Free Account Now!

After knowing about WhatsApp chatbot, are you interested in having one of your own? Then this is the perfect opportunity for you!

We offer a FREE demo account to let you experience your chatbots on WhatsApp.


Category : ChatbotWhatsApp
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