WhatsApp is a very popular messaging app around the world, making it an ideal platform for businesses to establish and maintain communication with customers.
However, simply having a personal WhatsApp account is not sufficient for business purposes. Therefore, businesses need to create a WhatsApp Business account.
But, how do you create a WhatsApp Business account? Let’s find out how to create a WhatsApp Business account below!
What is WhatsApp Business Account?
WhatsApp Business is a free messaging service offered by WhatsApp for small businesses. It allows businesses to communicate with their customers through WhatsApp and provides tools to help manage and automate messaging.
Businesses can use WhatsApp Business to send and receive messages, make calls, and send and receive files, similar to a personal WhatsApp account.
It also offers additional features to help businesses manage communication with customers, such as the ability to create automated messages, quick replies, and organize customer messages into categories.
What is the difference between WhatsApp and WhatsApp Business Account?
WhatsApp is intended for personal use and allows individuals to communicate with each other through text messages, calls, and video calls, as well as send and receive files.
WhatsApp Business, on the other hand, is intended for small businesses to communicate with their customers and has tools to help businesses manage and automate their messaging.
In short, WhatsApp is primarily for personal use, while WhatsApp Business is specifically for small businesses to communicate with their customers.
|Intended for personal use
|Intended for small businesses
|Used for personal messaging
|Used for business messaging
|Limited messaging features
|Additional messaging features
|No business management tools
|Includes business management tools
|Cannot create automated messages
|Can create automated messages
|No customer message organization
|Can organize customer messages into categories
|No ability to set a business profile
|Can set up a business profile with information such as business hours and website link
|No tools to manage and automate messaging
|Tools to help manage and automate messaging
3 Easy Steps to Set Up WhatsApp Business Account
Here’s an easy way to create a WhatsApp Business Account in less than 10 minutes:
1. Download and install WhatsApp Business
First, you need to Install the WhatsApp Business app on your phone by downloading it from the App Store or Google Play Store.
2. Open the app and set up your business account
Open the app and follow the on-screen instructions to set up your account. Simply tap the “Agree and Continue” button to accept WhatsApp’s Terms of Service.
After that, continue by entering your phone number and entering a code that you will receive via SMS to verify it.
3. Set up your business profile
Once your phone number is verified, you can set up your business profile by providing information about your business, such as your business name, address, and website.
You can also add a profile picture and write a greeting message for customers who contact you for the first time.
Once you have set up your WhatsApp Business account, you can use it to communicate with customers and manage your business.
What are the benefits of using WhatsApp Business Accounts?
There are several benefits to using a WhatsApp Business account for your business:
1. Easy communication
WhatsApp is a widely used messaging platform, which means that it is easy for your customers to reach you through the app.
This can help improve communication with your customers and make it easier for them to contact you.
2. Automation tools
WhatsApp Business provides tools that allow you to automate messaging, including setting up automated messages and quick replies.
This can help improve the customer experience by providing quick and accurate responses, and can also save time for your business.
3. Security guarantee
WhatsApp Business has an end-to-end encryption system, which guarantees that only you and the person you are communicating with can read or hear what is sent, and no one else in between, including WhatsApp.
4. Customer organization
You can categorize your customer conversations into groups like “new customers” or “orders.” This can help you keep track of customer interactions and make it easier to respond to their inquiries.
WhatsApp Business is a free service, which makes it a cost-effective way for small businesses to communicate with their customers.
Read More: 17 Benefits of Using WhatsApp for Business
How to Upgrade Your WhatsApp Business Account?
If you are a large business or organization and want to upgrade your WhatsApp Business account, you can consider using the WhatsApp Business API.
WhatsApp Business API is a paid service that allows businesses to build custom solutions for customer communication using WhatsApp.
Mekari Qontak will help you set up and customize your Official Business Account and provide you with the necessary tools and support.
You can also find out more about the WhatsApp Business API here.