Are you looking for ways to use WhatsApp to increase sales and grow your business? But how to increase sales throughout WhatsApp?
In this article, we’ll share ten tips for boosting sales with WhatsApp, from personalized messaging to special promotions.
These strategies will help you reach customers and drive sales through the popular messaging app. Let’s find more below!
Why Use WhatsApp for Selling Products?
So, you already understand how important digital sales channels are—it’s the 21st century, after all. But why should you use WhatsApp? Why not stick to email or SMS campaigns?
Here’s the thing—people aren’t just using WhatsApp; they’re practically living on it. The average person checks WhatsApp more than 23 times a day. That’s 23 chances for your message to be seen, read, and acted on.
Compare that to the low open rates of emails (18-25%) and the short attention span on social media, and it’s clear that WhatsApp is where your audience is most engaged.
What really makes WhatsApp stand out is its personal touch. Messages feel like they’re coming from a friend, not just another brand. When you message someone on WhatsApp, you’re not in their ‘Promotions’ folder—you’re in their main inbox. That’s a big deal for sales and marketing.
And let’s not forget the cool features WhatsApp Business API offers, like unlimited messaging, shared team inboxes, dynamic catalog sharing, and advanced chatbots. We’ll get into those later.
Starting to see the huge potential of WhatsApp for your sales? Great, because we’re about to reveal 20 ways to increase your sales using this powerful platform.
Strategies to Boost Your Sales on WhatsApp
1. Use WhatsApp Official Business Account
Before you learn how to increase sales throughout WhatsApp, you must use a WhatsApp Official Business Account or WhatsApp Business API.
WhatsApp Business API can establish your business as a legitimate and trustworthy entity in the eyes of potential customers.
You can also use the WhatsApp Business API to integrate your WhatsApp account with supporting tools such as CRM. Thus, you can manage your business efficiently, quickly, and precisely.
Also Read: What is WhatsApp Business API? – A Complete Guide
2. Creating a professional profile
Setting up a professional profile on your WhatsApp business account is vital because it helps to give customers an idea of what your business is about and what you offer.
It should include your company name, logo, and contact information so customers can easily reach out to you.
In addition, you can use green tick verification to confirm that WhatsApp has verified your WhatsApp Business account.
3. Send personalized messages to potential customers
Personalized messages can be an effective way to engage potential customers and encourage them to make a purchase.
You can send personalized messages to all customers by using WhatsApp Blasts. In addition, you can also customize this message based on what you know about the customer’s interests or needs.
4. Provide excellent customer service
Providing excellent customer service through WhatsApp is essential for building trust and loyalty.
Customers appreciate being able to quickly and easily get help or ask questions, and by providing prompt and helpful responses, you can demonstrate your commitment to customer satisfaction.
5. Use auto-reply and chatbot
Auto-reply or chatbot features can streamline your customer service efforts and save time.
These tools can automatically respond to common customer inquiries, allowing your team to focus on more complex issues.
6. Promote your business on WhatsApp
Sharing updates about new products or services, or announcing sales or promotions, helps keep your business top of mind and increase sales.
You can also use WhatsApp to share images and videos of your products or services to help customers better understand what you offer.
7. Offer special discounts or promotions
Offering special discounts or promotions through WhatsApp can effectively increase sales and grow your customer base.
8. Send interesting content
Sending exciting and relevant content to your customers through WhatsApp helps keep your business top of mind and increase sales.
This could include information about your industry, helpful hints, or valuable resources that your customers will find useful.
9. Track and evaluate
Tracking and evaluating the success of your WhatsApp marketing efforts can help you to identify what is working well and where you can improve.
You can consider metrics like the number of conversions, the number of messages sent, and the overall return on investment of your marketing efforts.
10. Gather customer feedback
Gathering customer feedback through WhatsApp can help you understand what your customers like and dislike about your products or services and how you can improve sales.
You can use this feedback to make changes to your products or services or to develop new marketing strategies.
This can help you better understand your customer base and create more targeted marketing campaigns that are more likely to succeed.
Start boosting your sales with WhatsApp today!
If you’re looking to boost your sales, consider using WhatsApp Business API from Mekari Qontak.
With the WhatsApp Business API, you can easily reach out to your customers and potential customers via WhatsApp.
Mekari Qontak offers a free trial, so you can try out the WhatsApp Business API and see for yourself how it can benefit your business.