- WhatsApp BSP is an official third-party partner that facilitates businesses in obtaining and managing the WhatsApp Business API.
- WA API is designed for medium to large businesses, offering advanced features for effective and integrated customer communication, with end-to-end data security guarantees.
- The benefits of partnering with an official BSP include improved communication quality, guaranteed data security, credibility (blue checkmark), and access to premium features (chatbot, WA blast).
- The process of obtaining the WA API involves selecting a phone number, registering through a BSP (such as Mekari Qontak), and verifying a Facebook Business Manager account.
WhatsApp Business Solution Provider (BSP) is a third-party company that helps businesses obtain the WhatsApp Business API. This WhatsApp product can only be acquired from official BSP partners appointed by WhatsApp.
Meanwhile, as is widely known, WhatsApp API is a WhatsApp product designed for medium to large-scale businesses to communicate with customers. This WhatsApp application has many additional features that fully support business activities.
So, how do you work with a BSP? What are the benefits of partnering with a WhatsApp BSP? Find all the answers to those questions in the following article!
What Is a WhatsApp Business Solution Provider (WA BSP)?
WhatsApp Business Solution Provider (WhatsApp BSP) is a third-party company that helps businesses obtain WhatsApp Business API features. These features help businesses communicate with customers more effectively.
In addition, partnering with a WhatsApp BSP allows businesses to integrate their WhatsApp account with other applications, making it easier to manage customer communication. This way, businesses can maximize customer service and sales.
How Does a WhatsApp Business Solution Provider Work?
As a third party, the WhatsApp Business Solution Provider offers services on the WhatsApp Business API. This application is useful for making it easier for businesses to communicate with customers.Â
For example, for customer support and sending personal message notifications. Regardless, building WhatsApp for customer service has already become a must for businesses today.
The great thing is, you don’t need to worry about data security. This is because the WhatsApp BSP will use Meta (the company that owns WhatsApp), which has an end-to-end encryption system for storing messages.Â
Meta is also committed to not using your messages to determine which ads you need to see, on the contrary, you can use the message history you receive to develop your marketing strategy.
Once you partner with a WhatsApp Business Provider, they will then register your business directly with WhatsApp. The purpose is so that your business receives verification. This process usually takes 2–3 business days, though it may potentially take longer.
That said, this WhatsApp BSP has limitations regulated by Meta, such as: sending mass messages automatically without prior verification, or violating other rules.Â
Especially if you partner with an unofficial BSP, WhatsApp will not hesitate to block your account. Therefore, it is highly recommended to partner with a registered or official WhatsApp Business Solution Provider.
Benefits of Registering with a WhatsApp Business Solution Provider for Your Business
In addition to obtaining the WhatsApp Business API, there are several other benefits of joining a WhatsApp Business Solution Provider, as follows:
1. Improved Communication Quality with Customers
The first benefit of having a WhatsApp API from a BSP is that your communication channels are centralized. This makes it easier for you to monitor and respond to customers more quickly.
In addition, your conversation history with customers is also stored neatly in one database. This way, you can easily access that data to maintain personalized communication.
2. Guaranteed Data Security
The WhatsApp Business API from a BSP is an official product issued by Meta. This product is also equipped with an end-to-end encryption security system that ensures no one can access that data except you and the customers involved.
3. Trustworthy
BSP is an official partner of WhatsApp that provides third-party services from the WhatsApp API. This means that only official BSPs will help you obtain the WhatsApp API.
Once you join an official BSP, your WhatsApp account will immediately be registered for verification as a WhatsApp API. If approved, your WhatsApp account will receive the official WA blue tick (or green tick), indicating that your account is official or proven to have a business.
4. Offers Premium Features
Lastly, the benefit of a BSP is that it offers a variety of premium features that help you manage your business activities. For example, chatbot for automatically replying to messages, WA blast that is capable of sending messages to many contacts at once, and many more.
In addition, BSP features are also relatively flexible to add or customize according to your business needs. It is hoped that this can drive the development of your business further.
How to Get the WhatsApp Business API from WhatsApp Business Solution Provider
Next, a frequently asked question is how do you obtain the WhatsApp API from a BSP?
Follow these steps to obtain the WA API from a WhatsApp Business Solution Provider.
1. Choose a Phone Number to Use for the WhatsApp API
The first step you need to take is to prepare a phone number that will be used for the WhatsApp Business API. Make sure the number has never been registered for a WhatsApp account before.
However, if you have already used it for another WA account, you must delete that account. Therefore, keep your business account number and your WA Messenger number separate.
2. Register That Number with the Best WhatsApp Business Solution Provider (BSP)
The second and most important step is to determine which Business Solution Provider you will choose. Of course, you need to choose the best one in Indonesia, such as Mekari Qontak.
Mekari Qontak has been trusted by more than 3,500 companies in Indonesia to help manage and grow their businesses. In addition, Qontak also offers an end-to-end solution that can connect your WhatsApp API account with an Omnichannel CRM at an affordable price.
3. Submit Verification for Your Facebook Business Manager Account
Finally, you need to verify your Facebook Business Manager account. At this stage, WhatsApp will validate whether your business is eligible to obtain the WhatsApp API.Â
Therefore, you need to provide several documents such as:
- Company name
- Website URL
- Industry
- Area of operation
- Facebook Business Manager ID
This verification submission process can be quite confusing and time-consuming. However, there is no need to worrY, just let Mekari Qontak team handle this process. For example, uploading those documents all the way to registering your business directly with WhatsApp.
4. Your WhatsApp API Account Is Ready to Use
Once the WhatsApp BSP has assisted with the validation process, all that’s left is to wait until the WhatsApp API is ready to use. The WhatsApp blue checkmark will appear next to your business name, indicating that your business account is verified. In addition, you can also enjoy other premium features from the WhatsApp API.
Examples of the Best WhatsApp Business Solution Providers (BSP) in Indonesia
One of the best examples of a WhatsApp Business Provider in Indonesia is Mekari Qontak. At an affordable price, you can have the WhatsApp Business API with the most complete features such as chatbot, blue tick, multi-device, rotator, auto reply, and many more.
In addition, you can also integrate the WhatsApp API with other omnichannel solutions connected to a CRM software. Qontak has also handled more than 3,500 clients from various company sizes across various types of industries.
Mekari Qontak technology has helped them drive revenue growth, improve productivity, and enhance customer service.
Choose the Best WhatsApp Business Provider at Mekari Qontak Now!
WhatsApp Business Provider (BSP) is a third-party company that provides WhatsApp API services in Indonesia. BSP is also an official WhatsApp partner that holds its own license to help businesses obtain the WhatsApp API.
Therefore, companies that want to have the WhatsApp API must register through a BSP. They will then register your business directly with WhatsApp to receive verification.
One of the official WhatsApp Business Providers in Indonesia is Mekari Qontak. You can get the complete WhatsApp Business API features at an affordable price only at Mekari Qontak.
So what are you waiting for? Get a free Mekari Qontak demo and free consultation now!
