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WhatsApp Business API
Pricing Calculator

Simplify your pricing calculations for WhatsApp Business API implementation with our user-friendly
calculator. Get accurate cost estimates tailored to your business needs and requirements.

WhatsApp Message classification

Template messages are a prerequisite for businesses when starting conversations with customers, and charges vary based on the designated conversation category.

  • User-initiated (UI) conversation: customer sends chat to business first
  • Does not require template approval from Meta
  • Does not require customers opt-in to be able to send or receive messages
whatsapp calculator service
  • Business-initiated (BI) conversation: business sends message to customers first
  • Messages such as: promotions, updates, invitations, transactions, etc.
  • Require template approval from Meta – make sure to submit 1×24 before sending
whatsapp calculator marketing
  • Business-initiated (BI) conversation: business sends message to customers first
  • Messages such as: specific transaction, confirmation, suspension or changes to a purchase
  • Require template approval from Meta – make sure to submit 1×24 before sending
whatsapp calculator utility
  • Business-initiated (BI) conversation: business sends message to customers first
  • Messages such as: OTPs, account verification, recovery, reset password notifications, etc
  • Require template approval from Meta – make sure to submit 1×24 before sending
whatsapp calculator authentication
USD / 24 hours
1000 Conversation
1000 10.000+
USD / 24 hours
0 Conversation
0 10.000+
USD / 24 hours
0 ConveConversationrsations
0 10.000+
USD / 24 hours
0 Conversation
0 10.000+
Estimated/Total
(Includes 1,000 Free User-Initiated Conversations)
FREE
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What is a conversation?

A conversation on WhatsApp refers to an interaction or engagement between a business and a customer. It begins when a message is sent and continues for 24 hours.

All messages exchanged are considered part of the same conversation during this time. However, a new conversation starts if a message is sent after the 24-hour window has elapsed, and charges may apply accordingly.

User-Initiated
A User-Initiated Conversation (UIC) is when a customer initiates a conversation by sending a message to the business. This can include inquiries, questions, or any form of communication initiated by the user.
A Business-Initiated Conversation (BIC) is a conversation initiated by a business sending a message to a user outside the 24-hour customer service window. This allows businesses to reach out to customers with relevant updates, information, or promotional messages.
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Trusted by 35,000+ businesses in all sectors

Why use WhatsApp Business API?

Verified badge

The WhatsApp Business API may provide an official green tick (verified badge). This indicates a verified WA account, which increases customer trust.

Unlimited WhatsApp Blast

The WhatsApp Business API makes it easy for you to send unlimited blast messages and secure numbers from blocks.

WhatsApp chatbot

The WhatsApp Business API has an AI chatbot capable of replying to chat automatically. The chatbot is easy to customize for business needs.

API integration

WhatsApp Business API can be easily integrated with any business system to enhance automation.

Frequently Asked Questions (FAQ)

What is Conversation-Based Pricing on the WhatsApp Business Platform?

Conversation-Based Pricing refers to a pricing model where businesses are charged based on the number of 24-hour conversations they have with their customers.

Each conversation begins with the first message sent and lasts for 24 hours. WhatsApp charges businesses based on the type of conversation, such as utility, authentication, marketing, or service conversations.

What are WhatsApp Business Platform Conversations?

WhatsApp Business Platform Conversations occur between businesses and their customers on the WhatsApp platform. A conversation starts when a message is sent and lasts for 24 hours.

All messages exchanged within this timeframe are considered part of the same conversation. Conversations can be initiated by either the user or the business.

Conversations in WhatsApp Business API refer to interactions between a business and a user or customer that last 24 hours. This 24-hour window begins when the business sends a message to a user or when the business responds to a message from a user.

All messages exchanged between the business and the user within these 24 hours are considered part of the same conversation. This means that businesses can send and receive multiple messages within this period without initiating a new conversation.

These are special types of conversations that businesses are not charged for when they are initiated by customers using specific call-to-action buttons.

These buttons can be found on ads that click on WhatsApp or Facebook Page call-to-action buttons. Once a free entry-point conversation is initiated, it will remain open for 72 hours, regardless of how many templates of different categories the business sends.

This means businesses can communicate with their customers freely during this period without incurring additional charges.

Regarding charges for inbound conversations, it’s important to note that all incoming user messages are free. Businesses are only charged if they respond to the user’s message.

This means businesses can receive as many customer messages as they want without incurring costs. Still, they will be charged for each response they send.

For outbound conversations, WhatsApp uses a conversation-based pricing model. This means that WhatsApp charges for each conversation, whether initiated by the business (Business Initiated Conversation/BIC) or by the user (User-Initiated Conversation/UIC).

The fee for each conversation depends on the country code of the users, so businesses operating in different countries may incur different costs.

The cost of using WhatsApp Business API for your business can be calculated based on several factors. These include the number of conversations you intend to send and receive and the type of category (Marketing, Utility, Authentication, Service).

However, you can use online tools like Qontak’s WhatsApp Business API Pricing Calculator above to help you estimate these costs based on your specific needs.

Mekari Qontak is the official WhatsApp BSP (Business Solution Provider), which provides the WhatsApp Business API and various advanced WhatsApp features to maximize your business communications.

WhatsApp provides each Business Account with 1,000 free monthly service conversations as part of its pricing model. This means businesses can have up to 1,000 conversations with their customers monthly without incurring charges.

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