About Dapur Bu Sastro
Dapur Bu Sastro is a catering company based in Depok, established in 2017, and widely recognized for its fast service and high-quality food. Founded by Izma Widya Yuliansyah, the business grew from a personal passion for cooking into a professional operation with over 100 employees. Embracing a practical and modern catering concept, they serve a variety of event needs with diverse menu options such as nasi boxes, tumpeng, snack boxes, and dimsum, and are especially known for their ability to handle last-minute orders. With Halal certification from MUI and ISO 9001, Dapur Bu Sastro has earned the trust of thousands of customers across the Greater Jakarta area (Jabodetabek).
Business challenges
As a rapidly growing catering business, Dapur Bu Sastro faced major challenges in managing the increasing volume of orders. Previously, customers had to place their orders at least one or two days in advance due to operational limitations and inefficient manual communication through WhatsApp.
As customer expectations for faster service grew, the company needed a way to process orders instantly without compromising service quality.
To overcome these challenges, Dapur Bu Sastro sought a solution to enhance operational efficiency, maintain high service standards, and build a system that could adapt to market demands with the following capabilities:
- A centralized and automated system to manage customer interactions quickly and seamlessly
- Automatic chat distribution to ensure balanced workloads among sales staff and avoid customer delays
- Integrated technology to improve responsiveness to last-minute demands
“In the past, customers had to order well in advance. When last-minute orders came in, we were often overwhelmed by the flood of incoming chats.”
– Danar Fridayanti, Chief Marketing Officer Dapur Bu Sastro.
Mekari Qontak as a solution
After implementing Mekari Qontak, Dapur Bu Sastro successfully increased business productivity, improved customer responsiveness, and enhanced customer satisfaction through key features such as:
- 24/7 Customer Service: With ChatbotAI, customers can receive instant automated responses anytime, even outside of working hours
- From Inquiry to Sales Order Made Easy: Mekari Qontak enables a seamless end-to-end sales process, from customer inquiry to completed order, through a centralized CRM
- Automatic Workload Distribution: With chat assignment features, teams can evenly manage inquiries so no customer is left waiting
- Business Optimization with Data Analytics: Tagging and reporting systems allow Dapur Bu Sastro to track order trends and refine their strategies
“Now, customers can place orders anytime without worry—even just one hour before their event! We’ve successfully transformed our operations from conventional to fast and flexible.”
– Danar Fridayanti, Chief Marketing Officer Dapur Bu Sastro.
Results
Faster handling of chat spikes, especially during peak hours:
With Mekari Qontak’s integrated omnichannel system, Dapur Bu Sastro can now respond to high volumes of customer messages quickly and efficiently—even during peak hours like lunch or weekends. Sales teams can manage multiple conversations simultaneously without switching platforms, leading to shorter response times, increased customer satisfaction, and higher chances of conversion.
Increased instant orders, allowing customers to place orders without needing 1–2 days’ notice:
Previously, the team struggled to accommodate last-minute orders due to time and manpower limitations. Now, with automated systems and the ability to manage multiple chats at once, customers can order just hours before their event—creating new business opportunities and significantly boosting daily order volume.
Round-the-clock service, enabling customers to order anytime:
With chatbot and automation features from Mekari Qontak, Dapur Bu Sastro can provide service outside of working hours without adding night shift staff. Customers can reach out anytime and receive a fast response thanks to pre-designed automated chat flows. This ensures a seamless customer experience and allows the business to operate 24/7, increasing the chance of capturing last-minute and off-hour orders.
Mekari Qontak di mata Dapur Bu Sastro
This transformation has not only improved Dapur Bu Sastro’s operational efficiency but also evolved its business model into one that is more flexible and competitive. Today, the brand is known as the go-to catering provider for last-minute orders—something that would not have been possible without support from Mekari Qontak.
“If we don’t adapt to technology, we’ll be left behind. Today, we’re not just a catering business, we’re a solution for those who need fast, no-compromise service.”
– Danar Fridayanti, Chief Marketing Officer Dapur Bu Sastro.
