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CAN-SPAM
- A U.S. law that sets rules for sending marketing emails to prevent spam and protect recipients.
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CASL
- Canada’s anti-spam law requiring consent before sending promotional emails or messages.
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Call to Action (CTA)
- A message prompting users to take specific actions, like "Buy Now" or "Sign Up."
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Campaign
- A structured marketing effort focused on promoting a specific product, service, or message to a target audience.
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Campaign Analytics
- The process of reviewing and analyzing data to measure the success of marketing campaigns.
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Campaign Management
- The planning, execution, tracking, and analysis of marketing or sales campaigns to achieve specific goals.
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Campaign Retargeting
- Showing ads to users who interacted with your website or product but didn’t complete a desired action.
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Cascading Style Sheets (CSS)
- A coding language used to style and format the visual presentation of web content.
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Chatbot Marketing
- Using automated chat tools to engage with customers, provide answers, or promote products.
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Click-Through Rate (CTR)
- The percentage of people who click on an ad or link out of the total who saw it.
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Closed-Loop Marketing
- A data-driven strategy that connects marketing activities with sales outcomes to measure effectiveness and optimize campaigns.
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Cold Emailing
- Sending unsolicited emails to potential customers to introduce products or services and generate interest.
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Collaborative Content
- Content created with others, such as influencers or partners, to expand reach and engagement.
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Competitor Analysis
- Researching and analyzing competitors’ strengths, weaknesses, and strategies to improve your marketing.
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Content
- Information or materials such as blogs, videos, or graphics created to inform, engage, or attract a target audience.
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Content Management System (CMS)
- Software used to create, manage, and publish digital content, such as blogs and websites.
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Content Marketing
- Creating valuable content like blogs or videos to attract and retain customers.
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Content Optimization System (COS)
- A system that dynamically adjusts content based on user behavior, preferences, or context to maximize engagement.
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Content Strategy
- A plan for creating and managing content to engage your audience and achieve business goals.
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Context
- The circumstances or background that define how content or messaging is tailored to resonate with a specific audience.
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Contextual Marketing
- Delivering personalized and relevant marketing messages based on the user's current context, such as location or behavior.
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Conversational Marketing
- A real-time, personalized marketing approach that uses chatbots or messaging to engage customers and capture leads.
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Conversion
- The completion of a desired action by a prospect, such as making a purchase, signing up, or downloading content.
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Conversion Funnel
- The steps a customer takes from awareness of your brand to making a purchase.
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Conversion Path
- The journey prospects take to become customers, from initial contact to final purchase.
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Conversion Rate
- The percentage of users who complete a desired action, like making a purchase or signing up.
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Conversion Rate Optimization (CRO)
- The process of improving a website or campaign to increase the percentage of users who take a desired action, like signing up or purchasing.
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Cost Per Acquisition (CPA)
- The average cost to acquire one customer, calculated by dividing total costs by the number of new customers.
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Cost Per Click (CPC)
- The amount paid for each click on a digital ad, commonly used in paid advertising.
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Cost Per Lead (CPL)
- A metric that measures the cost of acquiring a lead, calculated by dividing total marketing spend by the number of leads generated.
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Cost Per Thousand (CPM)
- The cost advertisers pay for 1,000 impressions of their ad.
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Cross-Channel Marketing
- Using multiple channels (e.g., email, social media) to deliver consistent marketing messages to customers.
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Crowdsourced Content
- Content created collaboratively by a community or audience, often used to enhance engagement and authenticity.
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Customer Marketing
- Marketing efforts targeted at existing customers to foster loyalty, upselling, cross-selling, or advocacy.