1. When a customer complaint comes in, the company explicitly prepares their simple options for receiving customer feedback. This could be a hotline, chat or email
2. After that, the complaint will be processed. Make sure that your customers understand the consequences of their criticism. For this reason, businesses must consider what type of response to provide
3. Then, the business needs to handle customer complaints, including forwarding them to the appropriate department and responding directly to customers
4. At the same time, incoming complaints are analyzed and categorized. From the analysis will be found the results of the evaluation obtained
5. Furthermore, the company’s executives will make decisions regarding the handling of the problem