Calculate your estimated
WhatsApp Business API costs for free!

WhatsApp API Pricing Calculator from Mekari Qontak is a free, practical tool that can help your business estimate the price of using the WhatsApp Business API. By selecting the estimated number and type of conversations you plan to have and the countries where you will send messages, you can efficiently find out the estimated cost of using the WhatsApp Business API each month.

Conversation-Based Pricing is a dynamic pricing model where businesses are charged based on the number of 24-hour conversations they have with their customers. Each conversation kicks off with the first message sent and lasts for 24 hours. WhatsApp charges businesses depending on the type of conversation, be it utility, authentication, marketing, or service conversations.

Conversations on the WhatsApp Business Platform are the valuable exchanges of information between businesses and their customers. A conversation ignites when a message is sent and lasts for 24 hours. All messages shared within this window are considered part of the same conversation. Conversations can be initiated by either the user or the business.

In the WhatsApp Business API, conversations refer to interactions between a business and a user or customer that extend for 24 hours. This 24-hour window begins when the business sends a message to a user or when the business responds to a message from a user.

All messages exchanged between the business and the user within these 24 hours are considered part of the same conversation. This means businesses can send and receive multiple messages within this period without initiating a new conversation.

Free Entry Conversation is a special type of conversation businesses are not charged for when initiated by customers using specific call-to-action buttons such as a call-to-action button on an ad that leads to WhatsApp or a call-to-action button on a Facebook page.

Once a free entry-point conversation is initiated, it remains open for 72 hours, regardless of how many templates of different categories the business sends. This means businesses can communicate with their customers freely during this period without incurring additional charges.

Regarding charges for inbound conversations, it’s important to note that all incoming user messages are free. Businesses are only charged if they respond to the user’s message. This means businesses can receive as many customer messages as they want without incurring costs. Still, they will be charged for each response they send.

Yes, For outbound conversations, WhatsApp employs a conversation-based pricing model. This means that WhatsApp charges for each conversation, whether initiated by the business (Business-Initiated Conversation/BIC) or by the user (User-Initiated Conversation/UIC).

The fee for each conversation depends on the country code of the users, so businesses operating in different countries may incur different costs.

The cost of using WhatsApp Business API for your business can be calculated based on several factors. These include the number of conversations you intend to send and receive, as well as the type of category (Marketing, Utility, Authentication, Service).

But don’t worry, you can use this free WhatsApp Business API pricing calculator from Mekari Qontak to help you estimate costs based on your specific business needs.

WhatsApp provides each Business Account with 1,000 free monthly service conversations as part of its pricing model. This means businesses can have up to 1,000 conversations with their customers monthly without incurring charges. Marketing, utility, and authentication conversations are not included in free conversations.