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40 Examples of WhatsApp Sales Template

Published 14 May 2023
Last updated 25 April 2024
WhatsApp Sales Template
40 Examples of WhatsApp Sales Template

Are you looking to take your WhatsApp sales and customer service efforts to the next level? Using a WhatsApp Sales Template can help you achieve your goals.

You can improve your response times and close more deals by providing a structured and efficient response to customer inquiries.

But how do you create a template that works? Our expert tips and tricks will guide you through the process and help you create a WhatsApp Sales Template to boost your sales and customer satisfaction.

What is a WhatsApp sales template?

A WhatsApp sales template is a pre-written message designed to assist businesses in communicating with their customers on the WhatsApp messaging platform.

These templates can be created to automate common customer interactions such as order confirmations, appointment reminders, and customer support.

How does WhatsApp template work?

Businesses must set up a WhatsApp Business Account to use a WhatsApp sales message template. Once the account is set up, the business can create templates or use pre-existing templates provided by WhatsApp.

The templates are stored in the business account. They can be easily accessed through the WhatsApp Business API or a third-party provider offering WhatsApp integration.

When a customer initiates a conversation with the business, the business can send a pre-written template message, which can be customized. This saves time and ensures that the message is consistent and professional.

Why are WhatsApp templates so important?

WhatsApp sales message templates are important because they allow businesses to streamline customer communication, saving time and improving efficiency.

They ensure that messages are consistent and professional, which can help build customer trust and credibility.

There are also several benefits of using WhatsApp templates for businesses, including:

  1. Saves time: Templates can save businesses time by automating common customer interactions, such as appointment reminders and order confirmations.
  2. Ensures consistency: Templates provide consistent and professional messages, which can help build customer trust and credibility.
  3. Allows personalization: While templates are pre-written, they can be customized as needed to fit the specific customer and situation.
  4. Increased efficiency: Templates can help businesses to handle customer inquiries and requests more efficiently.
  5. Cost-effective: WhatsApp templates are a cost-effective way for businesses to communicate with customers.
  6. Widens reach: WhatsApp has over 2 billion active users worldwide, making it a popular messaging platform businesses can use to get a broad audience.
  7. Standardization: Using templates, businesses can ensure that all messages sent to customers follow the same standard format, including branding, tone, and messaging.
  8. Analytics and insights: Many WhatsApp Business API providers offer analytics and insights into the performance of templates, such as open rates, click-through rates, and response rates.

How can businesses create their own WhatsApp sales template?

Here are the general steps to create a WhatsApp sales template:

1. Set WhatsApp Business API

In order to use WhatsApp templates, businesses must set up a WhatsApp Business API account.

The WhatsApp Business API allows businesses to send messages to customers on WhatsApp in a structured format, which includes the use of message templates.

You can get a WhatsApp Business API account from an official WhatsApp BSP such as Mekari Qontak.

Learn more about What is WhatsApp Business API here.

2. Create a template

Once the account is set up, businesses can create a template using the WhatsApp Business API or through a third-party provider that offers WhatsApp integration.

In this case, you can open the Qontak chat panel to create your template.

3. Consider the purpose of the message

When creating a template, businesses should consider the purpose of the message, the audience they are targeting, and the tone they want to convey.

The message should be concise, clear, and include all the necessary information.

4. Submit the template for approval

Once the template is created, it must be approved by WhatsApp before it can be used.

Submit the template for support through the WhatsApp Business API client or Facebook’s Business Manager.

5. Start using the template

Once the template has been approved, you can use it to send customers messages. Ensure to follow WhatsApp’s guidelines to avoid being banned from the platform.

40 examples of WhatsApp sales message template

Here are forty examples of WhatsApp sales message templates that you can copy and use for your business:

Customer Acquisition Templates

Are you looking to acquire customers? You can use some of the example WhatsApp message templates below. These templates are designed to grab the attention of potential customers and drive them toward taking action.

1. Welcome Message

“Hi [Name], thank you for choosing [Business Name]. We’re excited to have you on board. How can we help you today?”

2. New Customer Discount Template

“Thank you for choosing [Business Name] for your [product/service] needs. As a welcome gift, we’d like to offer you a 10% discount on your first purchase.”

3. Free Trial Offer

“Interested in trying out our [product/service]? Sign up now for a free 7-day trial and see how it can benefit your business.”

4. Request for Referral

“If you’ve been happy with our service, we’d love it if you could refer us to your friends and colleagues. It’s the best compliment we can receive!”

5. WhatsApp Promotional Messages Template

“Looking for a great deal? Check out our latest promotion on [product/service]. Limited time offer, so act fast!”

Sales Follow-Up Templates

Following up with potential customers is essential for closing sales, and we’ve got you covered with a range of sales follow-up templates below.

6. Order Confirmation Template

“Thank you for your order with [Business Name]. Your order has been received and is currently being processed. We’ll notify you once it’s ready for pickup/delivery.”

7. Shipping Update

“Your order has been shipped and is on its way to you. Here’s your tracking number [number] for your reference.”

8. Payment Reminder

“Just a friendly reminder that your payment for [product/service] is due on [date]. Please ensure payment is made on time to avoid any late fees.”

9. Upsell Offer

“If you liked [product/service], you’ll love our [related product/service]. Upgrade now for a better experience.”

10. Product Launch Template

“Introducing our latest product, [product name]. Designed to [benefit]. Order now and be one of the first to try it out!”

Customer Support Templates

Delivering exceptional customer support is crucial for any business, and we have curated a set of customer support templates below to assist you.

11. Technical Support

“Experiencing technical issues with your [product/service]? Our support team is ready to help. Please describe the issue in detail, and we’ll get back to you as soon as possible.”

12. FAQs

“Have questions about our [product/service]? Check out our FAQs page [link] for answers to some commonly asked questions.”

13. Returns/Refunds

“If you’re unsatisfied with your purchase, we offer a 30-day return policy. Please complete the return form [link] to initiate the process.”

14. Appointment Reminder

“Just a reminder that you have an appointment with us on [date/time]. We look forward to seeing you soon!”

15. WhatsApp Business Quick Reply Sample

“Thank you for contacting us! Please select from the following options:

  1. Product information
  2. Order Status
  3. Return or exchange
  4. Other inquiries”

Marketing Templates

These templates provide a range of formats and content ideas to elevate your marketing efforts.

16. Newsletter Template

“Stay up to date with our latest news and promotions. Subscribe to our newsletter [link] for regular updates.”

17. Event Invitation

“Join us for our upcoming event [event name]. RSVP now to secure your spot.”

18. Seasonal Greetings

“Happy Holidays from all of us at [Business Name]. Wishing you a joyful and prosperous New Year.”

19. Social Media Promotion Template

“Follow us on [social media platform] for daily tips, news, and promotions. Don’t miss out!”

20. Product Comparison

“Looking for the right [product/service] for your needs? Check out our comparison chart [link] to see how we stack up against the competition.”

Also Read: How to Create WhatsApp Sales Funnel: A Guide

Feedback and Review Templates

These templates can request feedback, encourage customers to leave reviews or conduct surveys to gauge satisfaction.

21. Feedback Request

“We value your opinion. Please take a moment to share your feedback on our [product/service] to help us improve.”

22. Product Review Request Template

“If you’ve enjoyed using our [product/service], please consider leaving us a review on [platform]. It would help us tremendously, and we’d appreciate it!”

23. Testimonial Request

“Have you had a positive experience with our [product/service]? We’d love to feature your testimonial on our website. Please share your thoughts with us!”

24. Feedback Response

“Thank you for your feedback. We appreciate your honesty and will use it to improve our [product/service] moving forward.”

25. Review the Response Template

“Thank you for taking the time to leave a review. We’re thrilled you had a great experience with our [product/service].”

Lead Generation Templates

Generating quality leads is essential for business growth, and we’ve assembled a collection of lead generation templates below to help you attract and capture leads effectively.

26. Survey Request

“We’d love to learn more about your needs and how we can better serve you. Please take a few minutes to complete our survey [link].”

27. Webinar Invitation

“Join our upcoming webinar on [topic] and learn from industry experts. Sign up now to secure your spot.”

28. eBook Download

“Looking for expert insights on [topic]? Download our free eBook [link] for valuable tips and advice.”

29. Free Consultation Template

“Interested in learning more about our [product/service]? Schedule a free consultation with our team to see how we can help.”

30. Resource Download

“Access our exclusive [resource type] [link] and learn how to improve your [related topic] skills.”

Also Read: How to generate leads through WhatsApp?

Sales Promotion Templates

Whether you’re planning a seasonal sale, a limited-time offer, or a bundle deal, these WhatsApp sales promotion templates offer a range of promotional formats and messaging ideas to entice customers and drive conversions.

31. Flash Sale

“Don’t miss our flash sale on [product/service]. Limited time offer, so act fast!”

32. Buy-One-Get-One-Free Template

“Buy one [product/service], get one free! Don’t miss out on this great deal.”

33. Limited Time Offer

“Act now and save [discount] on our [product/service]. Offer expires [date].”

34. Referral Discount

“Refer a friend to our [product/service], and you’ll both receive an [discount] on your next purchase.”

35. Loyalty Program Template

“Join our loyalty program and earn rewards for every purchase. The more you buy, the more you save!”

Order Follow-Up Templates

Following up with customers after they’ve placed an order is crucial for building customer loyalty and ensuring satisfaction. We’ve prepared a set of sample templates below to help you craft thoughtful and engaging order follow-up messages.

36. Delivery Confirmation

“Your order has been delivered to [address]. We hope you enjoy your [product/service].”

37. Feedback Request

“We hope you enjoy your [product/service]. Please take a moment to share your feedback with us so we can continue to improve.”

38. Cross-Sell Offer Template

“If you liked [product/service], you’d love our [related product/service]. Check it out now and take advantage of our special offer.”

39. Reorder Reminder

“Running low on [product/service]? Don’t forget to re-order soon to avoid running out.”

40. Order Completion Template

“Thank you for your purchase. Your order has been completed and is ready for pickup/delivery.”

Also Read: How to Maximize Your Sales with WhatsApp Commerce

How can businesses measure the effectiveness of their WhatsApp sales templates?

To measure the effectiveness of their WhatsApp promotional message templates, businesses can track metrics such as message open rates, click-through rates, and response rates.

By tracking these metrics, businesses can identify the most effective templates and adjust those not performing well.

They can also use this data to optimize their messaging strategy and improve the customer experience.

Read More: 10 Tips for Boosting Sales with WhatsApp

What are some common mistakes to avoid when using WhatsApp sales templates?

Some common mistakes to avoid when using WhatsApp promotional message templates include the following:

1. Overusing templates

While templates can be a time-saver, it is essential to use them strategically and not rely on them too heavily.

Customers may feel like they are receiving impersonal messages if they receive too many templates.

2. Not customizing messages

While templates can be pre-written, it is essential to customize them to fit the specific customer and situation. Failing to customize messages can make them seem generic and impersonal.

3. Violating WhatsApp policies

WhatsApp has strict guidelines in place regarding the use of templates. Businesses should ensure that their templates comply with these policies to avoid being flagged as spam or having their account suspended.

4. Failing to track metrics

To optimize their messaging strategy, businesses must track the metrics of their WhatsApp promotional message templates.

Please do so to make it easier to identify which templates are effective and which need improvement.

Also Read: How to Blast Message on WhatsApp in 4 Easy Ways

Tips for Writing Good Messages on WhatsApp

1. Be Clear and Concise

Keep your messages concise and straightforward to ensure that your customers can quickly understand the purpose and content of your message. Avoid using overly complex language or unnecessary details that may confuse or overwhelm them.

2. Personalize Your Messages

Whenever possible, personalize your messages to make them feel more tailored and relevant to each customer. Use their name and reference any previous interactions or specific information that shows you value and remember them.

3. Maintain a Friendly and Professional Tone

Strike a balance between being friendly and maintaining a professional tone in your messages. Show empathy, politeness, and a genuine willingness to assist customers while ensuring your messages align with your brand’s image and values.

4. Provide Relevant Information

Ensure that your messages provide the information that the customer needs. Address their questions or concerns directly and provide any necessary details, such as order numbers or account information, to facilitate a smooth customer experience.

5. Use Proper Grammar and Spelling

Review your messages before sending them to ensure they are free of grammatical errors and typos. Clear and well-written messages contribute to your professionalism and help avoid misunderstandings.


The benefits of using a WhatsApp Sales Template with the WhatsApp Business API are clear.

But choosing the right platform to help you manage it all can be a challenge. That’s where solutions like Mekari and Qontak come in.

These powerful tools offer a range of features to help you manage your sales and customer service efforts on WhatsApp, making it easy to engage with customers, build relationships, and close more deals.

So if you’re ready to take your business to the next level, consider using WhatsApp Business API from Mekari Qontak right now! Get started now!


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