WhatsApp BSP: Mekari Qontak vs Meta Verified – Which is Better?

Businesses can get verified badge by Meta Verified vs WhatsApp BSP Mekari Qontak.

Verified badge can boosts customers’ trust when engaging with a business on WhatsApp. This badge means that Meta has verified the business based on its activity and provided documents.

Meanwhile, Meta Verified is designed for small to medium-sized businesses, offering a more limited set of features.

WhatsApp BSP (Business Solution Provider) is ideal for businesses that handle large-scale customer communications.

We’ll compare BSP Mekari Qontak and Meta Verified, helping businesses find the best option for scaling their communication. Let’s check this out in this article.

Overview of WhatsApp BSP Mekari Qontak

Mekari Qontak is a trusted official WhatsApp Business Solution Provider (BSP) that many businesses rely on to access the WhatsApp API and earn the blue tick verification.

Mekari Qontak can help businesses to engage with customers through a direct and user-friendly channel, offering personalized communication, quicker response times, and the ability to connect with a larger audience.

It also integrates seamlessly with Mekari Qontak’s omnichannel platform, ensuring a smooth customer experience across different channels.

Designed with security as a priority, the WhatsApp Business API from Mekari Qontak ensures that all messages are encrypted, keeping your customer interactions private and secure.

Read more: What is WhatsApp Business Solutions Provider (BSP) and How to Partner with Them?

Overview of Meta Verified

Meta Verified is a service designed to provide businesses with official verification, which enhances their credibility within Meta’s platforms.

It has a verification badge that the business is officially recognized by Meta to increase customer trust. Another hand, direct Meta Support, offers businesses direct access to Meta’s support team for quicker assistance with any issues.

By Meta Verified, Business can improve visibility, better engagement, and priority support. Currently, it is just available through the WhatsApp Business app in Brazil, India, and Colombia.

Meta Verified is a subscription service. It means you must pay to use their service.

On the other hand, you must meet eligibility requirements such as being 18 years or older, having a phone number in a supported country, and agreeing to the Meta Verified and WhatsApp Business Terms of Service.

Key Differences of BSP WhatsApp Mekari Qontak vs Meta Verified

Mekari Qontak provides a comprehensive multichannel communication suite, while Meta Verified focuses more on brand verification within the Meta ecosystem.

Here’s a clear explanation of the differences between WhatsApp Meta Verified vs BSP Mekari Qontak:

1. Flexibility

As a business owner, you might use multiple channels to communicate with your customers. In that case, you need to connect those channels for smooth and consistent communication.

Meta Verified is a great option if you want to focus on social commerce. It allows you to link your WhatsApp account to Meta platforms like Instagram and Facebook.

On the other hand, BSP Mekari Qontak offers more integration flexibility. In addition to Meta products, it lets you connect your WhatsApp business account with Email, Line, Telegram, Twitter, and e-commerce platforms like Tokopedia and Shopee.

2. Ease of Use

Mekari Qontak offers a user-friendly dashboard with integrated analytics, while Meta Verified offers direct control within Meta platforms but may lack depth for complex communication needs.

Meta Verified offers features that are quite similar to WhatsApp Personal, making it less ideal for managing more detailed customer data.

Meanwhile, Mekari Qontak continuously evolves its features to meet the customer needs and adapt to technological advancements, beyond just WhatsApp capabilities. It makes Mekari Qontak suitable for businesses across a wide range of industries.

One of its most popular features of Mekari Qontak is the chat panel. It allows businesses to easily send broadcasts to thousands of customers and analyze the results of those messages.

Mekari Qontak also provides optional add-ons chatbot to enhance the customer experience. Chatbots can auto respond to customers like a human in just seconds.

Additionally, Mekari Qontak offers CRM integration, which helps improve order management and customer support.
The following table compares the features of Meta Verified vs BSP WhatsApp Mekari Qontak:

3. Efficiency and Support

Mekari Qontak offers tiered pricing with scalable solutions, providing direct and continuous support. Meta Verified charges for its verification services but offers access to Meta’s support team.

Meta Verified, while offering a few additional features, comes with a relatively high cost to access them. For instance, you can get the reporting feature by subscribing to Meta Suite Tools, but it requires a significant investment.

Meanwhile, Mekari Qontak offers a more budget-friendly range of features, allowing you to add only what your business needs.

For example, if you want to improve response times, you can add the Chatbot WhatsApp, which provides personalized automatic responses 24/7.

If chatbots alone aren’t enough, you can also integrate with e-commerce platforms. It is valuable, especially since many customers prefer to shop on e-commerce like Tokopedia or Shopee, which offer discounts and free shipping.

It ensures that your WhatsApp and e-commerce interactions remain seamlessly connected.

4. Agent Monitoring

Mekari Qontak lets you track agent performance through a single integrated dashboard. You can customize the dashboard to display key performance indicators (KPIs) that are important to your business.

By regularly monitoring your agents, you can identify those who are excelling and those who may need support to improve productivity. It helps you reward top performers and offer solutions to those who need it.

Unfortunately, Meta Verified does not include an agent monitoring feature. You can only access reports on your ad activities by subscribing to Meta Suite (ads).

5. Centralized Data

Mekari Qontak helps you easily manage centralized customer data. Because you can have seamless integration across various channels by Mekari Qontak.

In addition to automating data management, Mekari Qontak simplifies handling large volumes of chats and broadcasts. It provides labels (such as new messages, open, completed, etc.) to help organize and filter chats during monitoring.

You also can easily manage leads through the entire sales funnel with CRM integration. The lead progress is displayed in a clear pipeline, making it easy to spot leads that are stalled or about to expire. Then, you can follow up promptly and boost sales potential.

Unlike Meta Verified, which keeps data separate across Meta channels, Mekari Qontak provides a unified system. Connecting Meta Verified data requires working with third parties, which can be costly.

Mekari Qontak also prioritizes customer privacy by limiting agents’ access to sensitive information, fostering trust.

Features like contact masking prevent agents from viewing or downloading full customer contact details without proper authorization, greatly reducing the risk of data misuse.

Which is Better for Your Business?

It’s clear that both Meta Verified and BSP Mekari Qontak have their own strengths and weaknesses.

Meta Verified is better suited for small businesses or those with straightforward needs focused on the Meta platform. It offers strong verification and trust, but may fall short for those requiring more advanced communication tools.

On the other hand, Mekari Qontak is a stronger choice for larger companies looking to enhance their online brand presence. It provides flexible pricing, robust multichannel support, and a customizable API, making it ideal for scaling customer service.

Mekari Qontak also offers various integration options with channels like Instagram, Facebook, Tokopedia, Shopee, Telegram, and email, along with a strong emphasis on customer data privacy, comprehensive agent reporting, and automation for agent assignments.

What’s Next?

Emphasize that while Meta Verified offers brand credibility, Mekari Qontak provides a more robust and flexible solution for growing businesses.

Mekari Qontak offers various integrations to enhance your WhatsApp Business. Plus, you can add features like a chatbot at an affordable price.

Contact us to learn more and get started with WhatsApp API by Mekari Qontak.