Effective communication is more critical than ever in today’s fast-paced business environment. WhatsApp is a widely used messaging app that can help you quickly, personally, and efficiently connect with your customers. But how to maximize WhatsApp Business?
In this guide, we’ll show you tips on maximizing your use of WhatsApp for your business to help you grow your customer base, engagement, and revenues. Let’s take a look!
What is WhatsApp Business Account?
WhatsApp Business Account is a version of WhatsApp specifically designed for small and medium-sized businesses to connect with their customers.
Similar to WhatsApp Messenger, you can easily download this free app from App Store and Play Store.
With a WhatsApp Business Account, businesses can easily interact with their customers using WhatsApp’s messaging, call, and status features.
The WhatsApp Business Account allows businesses to create a catalog of products, set up automated messages, and provide customer support through the WhatsApp platform.
Also Read: 3 Easy Steps to Create WhatsApp Business Account
What features does WhatsApp Business have?
WhatsApp Business has various features that can help small and medium-sized businesses connect with their customers and grow their business.
1. Business Profiles
This feature allows businesses to create a professional profile with the business name, description, and contact information.
By creating a business profile, you can help potential customers find your business on WhatsApp and make it easier for them to contact you.
2. Quick Replies
WhatsApp auto-reply allows businesses to create and save frequently used messages, making it easy to respond to customers quickly and efficiently.
With quick replies, you can provide customers instant answers to common questions like business hours, pricing information, and more.
3. Automated Messages
This feature allows businesses to create and set up automated messages, such as welcome messages and away messages, to ensure that customers always receive a timely response, even if they cannot answer.
By setting up automated messages, you can save time and improve customer satisfaction.
Businesses can use this feature to create a catalog of goods and services that customers can look at and buy directly from WhatsApp.
With a WhatsApp catalog, you can showcase your products and services to potential customers, making it easy for them to purchase.
Businesses can use labels to organize and manage their chats, making finding and responding to customer inquiries and messages easy.
With labels, you can categorize chats based on customer needs, such as sales, support, or billing, and ensure no messages are left unanswered.
6. Short links
With this feature, businesses can create short links that make connecting with customers on WhatsApp easy.
By sharing a short link with customers, you can make it easier for them to reach out to you and encourage more conversations with potential customers.
7. WhatsApp Web
This feature allows businesses to use WhatsApp on their computer, making it easy to respond to customer inquiries and messages from their desktop.
Using WhatsApp Web, you can easily manage your business conversations, even when you’re away from your phone.
8. WhatsApp groups
This feature allows businesses to create groups to connect with loyal customers and be used to promote business, share updates and help with customer queries.
By creating WhatsApp groups, you can build a community of loyal customers and provide them with exclusive updates, promotions, and other content that can help improve their customer experience.
How to maximize WhatsApp Business?
There are several ways to maximize the use of WhatsApp Business for your business:
1. Create a catalog
A great way to advertise your goods or services on WhatsApp is through a catalog.
WhatsApp Catalog makes it simple for customers to view and purchase your products because you can add images, descriptions, and prices.
It means you can save customers time and help you increase your sales.
2. Optimize your profile
Optimizing your profile makes it easy for customers to find and contact your business.
Be sure to include your business information, such as your address, phone number, email, and website, so customers can easily reach you.
3. Welcome customers with a greeting
Wouldn’t it be nice to receive a welcoming message if you’re a customer? That’s why you need to welcome customers with a warm greeting.
WhatsApp has a feature to send a greeting to the customers who send you a message for the first time or after 14 days of no activity.
4. Create automated messages
Automated messages, such as welcome and away messages, are a great way to ensure that your customers always receive a timely response, even if you are unavailable to answer.
You can utilize this to help improve the customer experience and ensure no inquiries or requests go unanswered.
5. Use WhatsApp auto-reply
WhatsApp’s auto-reply feature allows users to respond to customers anytime, regardless of business hours.
These inquiries received prompt and immediate responses. It means you can facilitate faster resolution of customer issues.
6. Use WhatsApp to provide customer support
WhatsApp is an excellent tool for customer support and answering questions about your products or services.
You can quickly respond to customer inquiries and resolve any issues they may have. Thus, you can improve customer satisfaction and increase loyalty to your business.
7. Use WhatsApp for marketing
WhatsApp can also be a powerful tool for marketing your products or services.
Use WhatsApp broadcast to send your customer WhatsApp bulk messages about promotions and product or service updates.
With WhatsApp marketing, you can increase the visibility and awareness of your business and ultimately help grow your customer base.
Also Read: How to Send Bulk Messages on WhatsApp Successfully
8. Get customer feedback
Another critical aspect of making the most of your WhatsApp business is using customer feedback to improve your products or services.
You can gain valuable insights by sending a broadcast message which contains a feedback survey about your services or products.
9. Use WhatsApp groups
Creating a WhatsApp group can be a great way to connect with your loyal customers.
You can use the group to promote your business, share updates, and help customers with questions.
10. Use statistics
WhatsApp Business Statistics assist you in comprehending the engagement and experience of your customers. The feature displays the number of messages sent, received, read, and delivered.
You can check WhatsApp statistics by opening the WhatsApp Business app > tap More options > Business tools > More options > Statistics.
11. Make it easy for customers to meet you
You can use the short link feature to make it easier for new customers to connect with your business.
In this case, you can share the short link of your WhatsApp Business account to the various channels you use, including social media.
Thus, prospects and customers can easily reach your account and message your business.
12. Utilize contacts as leads
Utilizing your contacts as leads is another way to get the most out of WhatsApp for business.
Consider each WhatsApp message from a customer—whether it comes from your website or social media—a lead. The key is data, which helps increase sales.
You might convert a new lead if you nurture it. Due to its ease of use, the WhatsApp platform increases the likelihood of acquiring new leads.
13. Increase user loyalty
In this case, you can utilize the group lists on WhatsApp to gain more customer loyalty. This is because the customers on the group lists are interested in the subject or the group discussion.
Aside from that, brand personas had established a strong connection with their followers. However, other WhatsApp business features like group chats broadcast lists, and push notifications reinforce this.
14. Make your content interesting
If you use WhatsApp frequently, you’ll be aware that using WhatsApp for broadcast information is only sometimes accurate.
Because of this, some people didn’t open messages from unknown numbers or didn’t even think the app offered it.
Thus, before sending WhatsApp messages to your customers, consider what kind of content you want to share. Make sure the content you send is interesting.
15. Increase customer engagement
An engaged customer relationship is one in which a brand maintains an ongoing relationship with its customers.
Trust, loyalty, high affinity, and increased customer long-term value can all result from a strong relationship.
That’s why you need to maximize the use of WhatsApp business to increase your customer engagement. To improve it, you can send broadcast messages and create exciting content.
Also Read: 10 Customer Engagement Strategies to Boost Your Business
16. Maintain customer retention
When customers are satisfied and loyal, they are more likely to continue doing business with the company and recommend it to others. This is why businesses should focus on customer retention.
In this case, you can maintain customer retention by sending a personalized message to maintain a good relationship with your customers.
17. Upgrade to WhatsApp Business API
WhatsApp Business API is a powerful tool that allows you to integrate WhatsApp into your existing customer service and CRM system.
Using the API, you can automate customer interactions through WhatsApp, such as sending confirmations, receipts, and shipping updates.
On the other hand, using WhatsApp API can help save time, improve efficiency, and help you stay connected with customers and quickly respond to their inquiries.
Note: Remember to follow the WhatsApp Terms & Conditions and ensure your messages comply with the data protection and privacy regulations.
Also Read: What is WhatsApp Business API? – A Complete Guide
The benefits of using WhatsApp for business
There are several reasons why using WhatsApp for your business can be beneficial:
1. Accessible communication
Because WhatsApp is a popular messaging platform, it’s easy for your customers to contact you through the app.
This means they can quickly and easily send you a message or ask a question, improving customer satisfaction.
2. Tools for automation
WhatsApp Business has tools that allow you to automate messaging, such as setting up automated messages or quick replies.
This can save you time and effort while still providing excellent customer service.
3. Security guarantee
WhatsApp Business uses an end-to-end encryption system, meaning all messages are secured and can only be read by the sender and the recipient.
This ensures that your customers’ chat data is safe and secure.
4. Organization of customers
You can group conversations with customers into “new customers” or “orders,” making it easier to track different types of conversations and respond to them on time.
5. High user engagement
WhatsApp is one of the world’s most popular messaging apps, with over 2 billion monthly active users.
This means using WhatsApp Business can help you reach a large audience and connect with customers more engagingly.
6. Personal and convenient
WhatsApp allows for personal and direct communication with customers, which can improve customer engagement and satisfaction.
Customers may already have the app installed on their phones, making it easy for them to connect with your business.
WhatsApp Business is free, and there are no additional costs to sending messages or making calls.
This makes it a cost-effective way for businesses to communicate with customers and provide excellent customer service.
WhatsApp offers a variety of features that can be used for different business needs, such as automated messages, catalogs, labels, and even shared documents and files.
This allows you to customize and tailor your communication to your business needs.
9. Cross-border communication
WhatsApp allows for accessible cross-border communication, which is excellent for businesses with international customers or clients.
This can help you connect with a broader range of customers and expand your business globally.
Remember that you must adhere to WhatsApp’s terms of service to avoid the WhatsApp ban.
Maximize your business with WhatsApp Business API!
That’s the discussion about how to maximize WhatsApp Business. Upgrade your account to WhatsApp Business API and enhance customer communication capabilities to maximize your business.
With WhatsApp Business API, you can reach a wider audience and engage with them in a personalized and efficient way. The possibilities are endless, from automated customer service to send out marketing campaigns.
Take advantage of the opportunity to take your business to the next level with WhatsApp Business API from Mekari Qontak. Upgrade now and start seeing results!