WhatsApp masking displays the business name as the message sender, even though the recipient has not saved the business contact. This makes it easier for customers to recognize the business.
Meanwhile, to get masking on a WA account, the business must be registered as WhatsApp API. In this case, the business fulfills the policies and rules from WhatsApp. Once verified by WhatsApp, masking will automatically appear on the WA Business API account.
Learn more about how to get WhatsApp Masking in the article Mekari Qontak Blog below.
What is WhatsApp Masking?
WhatsApp Masking is a WA Business feature that displays the business name every time it sends a message. The name will still appear even if the recipient has not saved the business number.
WhatsApp Masking is only obtained after the WA account is verified through WhatsApp Business API. This is different from regular WhatsApp Business, which only displays the number on the chat page.
In addition, next to the business name there is a green tick indicating a verified account. The combination of the business name and the green tick can increase customer trust that the WhatsApp message sender is an official business account.
WhatsApp Masking API has various superior features such as WA blast software that is able to send mass messages to an unlimited number of destination contacts. Messages will still be sent even if they have not saved your contact.
Your business name will appear as the sender of the blast message that consumers will receive simultaneously. This makes WA Masking a marketing tool for spreading business information and branding.
Why Do Businesses Need WhatsApp Masking?
WhatsApp masking API is very important for business branding so that it is more easily recognized by customers. WhatsApp number masking and other business information displayed on the WA business profile build customer confidence that your business is trustworthy.
Other reasons why it’s important for a business to use WhatsApp verified are as follows:
1. Building Credibility in the Eyes of Customers
WhatsApp Masking displays your business name as the sender identity (Sender ID). This shows professionalism that has a good impact on the business’s image in the eyes of consumers.
Your business will also indirectly look more classy and bigger. Consumers will no longer hesitate every time they transact with you.
2. Protecting Customer Privacy
The appearance of messages from WhatsApp verified marked with a green tick will not excessively disturb consumer activity. This is because they recognize the name of the message sender that is displayed by WhatsApp Masking.
This sense of security makes the communication experience superior. At the same time, it increases trust every time they receive a message.
3. Marketing/Promotion Media
WhatsApp Masking API can serve as a means of informing the promotions your business is currently offering. The ability of WhatsApp Masking API to display the business name adds to consumer confidence that the message is official.
Especially with the WhatsApp blast feature that is able to send messages to many numbers at once. This makes WhatsApp an efficient marketing tool.
4. Monitoring Communication
WhatsApp can monitor the communication that takes place between consumers and businesses properly. This is because both parties can read the message history repeatedly as needed.
5. Avoiding Being Blocked
All WhatsApp API accounts have been officially reported to WhatsApp. And have received approval with the green tick on the WhatsApp account. This means the account has fulfilled WhatsApp’s requirements. This means your WA account is safe from being blocked.
How to Get WhatsApp Masking?
In short, here’s how to get WhatsApp masking:
1. Choose a WhatsApp Official Partner in Indonesia (Mekari Qontak)
First, joining an official WhatsApp Business Solution Provider (BSP) in Indonesia is a must before using WhatsApp Masking. Choose the best official partner with extensive experience, such as Mekari Qontak.
2. Verify Your Facebook Business Manager Account
Second, to become an admin of a business account, you need to verify your account according to Facebook Business Manager requirements by confirming your identity, such as:
- Business name,
- Website URL,
- Official email
- Business license (SIUP/NIB)/Tax ID (NPWP).
This process is quite long and takes a lot of time because it requires approval from Facebook. Qontak will carry out this process for your business and make it faster.
3. Activate Your WhatsApp Number and Complete Your Profile
Third, you must choose the phone number your business will use. That number will continue to be used and cannot be changed. Next, fill in your business information as completely as possible on your profile. This makes it easier for customers to recognize your business.
4. Get the Blue Tick and Masking
Once verified, the WhatsApp verified account will show a blue tick and the business name will automatically be visible on the customer’s screen, even if they have not saved your contact. This means WhatsApp Masking can be used to send WhatsApp messages as usual.
This entire process will be assisted by WhatsApp’s official Business Solution Provider, like Mekari Qontak.
What Are the Benefits of Using WhatsApp Masking?
The implementation of WhatsApp Masking brings benefits for both businesses and consumers. For example, maintaining the privacy of both the business and the consumer. As well as providing a different experience for consumers with the security standards that WhatsApp verified has.
Other advantages of WhatsApp masking are as follows:
- Increased customer trust that your business is verified with the green tick masking on your WhatsApp account
- One WhatsApp number masking account can be used by many agents from various devices at the same time, without worrying about customers doubting the account
- Sending WhatsApp blast messages as a marketing medium without having to save the numbers of prospects or customers. WhatsApp blast messages will be sent simultaneously, with no limit on the number of destination numbers.
- The green tick next to the name will automatically appear in the WhatsApp application of prospects or customers every time they receive your message, even if they have not saved your contact.
- Building your credibility at low cost because an official business WhatsApp account (Official Business Account) that is verified and has a green tick will be more trusted by customers or business partners.
- Increasing sales, displaying the business name with the WA green tick will reduce the hesitation of customers or business partners to transact online.
- Free recognition of your business name or branding every time you send a message, because when sending a message or communicating, it is the business name that will automatically appear on the recipient’s chat screen.
- Integrated with CRM software that make your business processes easier so you get maximum benefits.
How to Display Your Business Name with WhatsApp Masking?
WhatsApp Masking brings a number of benefits for businesses and consumers. Besides protecting privacy, this WhatsApp feature also functions as a trusted communication medium.
Mekari Qontak helps your business get WhatsApp verified easily and quickly. You can enjoy advanced WhatsApp API Mekari Qontak such as omnichannel integration and a CRM software to increase your sales and customer service.
Mekari Qontak has been trusted by more than 3,500+ businesses to manage their marketing, sales, and improve their customer relationships. In addition, Mekari Qontak is also ISO 27001 certified to ensure the security of customer data information.
Consult your business needs with the Mekari Qontak team of experts for free and get free Mekari Qontak demo now!
