WhatsApp broadcast is a variety of message templates used by companies to promote products or services to customers through the WhatsApp application.
By using this strategy, businesses can effectively send important information such as promotions, event invitations, and payment reminders, thereby increasing interaction and engagement with customers.
Learn about examples of broadcast templates you can follow, complete with content and tips for making them in this Mekari Qontak blog review below.
Examples of WhatsApp Broadcast Templates for Marketing Campaigns
Below are several examples of message templates you can use in WhatsApp Broadcast:
1. Promo Broadcast Template
Companies make many efforts to increase sales, and one of the things they often do is hold a promo. This promo program is usually held at certain moments such as Daily Promos, Ramadan, or Christmas, among others.
Below is an example of an attractive broadcast template for offering promos to customers:
TODAY’S PROMO: Discount up to 88%! 🔥
This is the time for you to self-reward!
‘Hat’ is on discount today, buy now and enjoy a SPECIAL DISCOUNT just for you 🥳
Check out the promo right away, don’t run out of stock!
2. Event Invitation
Besides promos, companies also often hold an offline or online event to expand your brand awareness.
Below is a WhatsApp broadcast template for an event invitation for your customers.
Hello Hoster People,
In 2022, Niagahoster returns to present the Development Program Etalase Digital Online Course 2022 Batch 20 with the theme ‘Boost Your Business with an Online Store Website’.
This program is very suitable for business people/owners/SMEs who are just starting to learn how to develop their business online.
📅 Friday-Wednesday, September 2-7, 2022 (6 sessions)
⏲️ 15.30 – 17.30 WIB
📍 Zoom Meeting (link will be sent to those who pass selection)
Register yourself right away, this class is FREE and LIMITED to only 50 people!
3. Holiday Greetings
Sometimes businesses also need to build good relationships with customers. They will send personal messages such as special day greetings or birthday greetings. Greetings like this will build customer loyalty and personal closeness.
Below is an example of a WhatsApp broadcast template for sending a holiday greeting message:
Last day to enjoy our Valentine’s offer.
Enjoy music anytime, anywhere without interruption. Get 4 months of Premium in 1 price package.
Individual plan only. Rp54,990/month afterward. Offer ends February 14.
*Terms and conditions apply.
4. OTP Code Delivery
For the security of customer accounts, several online shop applications will send a one time password (OTP) code. The OTP code is not systematically designed in order to maintain the security of transactions with the business.
Previously, this OTP code was often sent via SMS. However, nowadays many businesses choose to send the OTP code via WhatsApp broadcast because it is easier and more effective.
Below is an example of a broadcast message template that can be used to send an OTP code:
Tokopedia – 1234567 is the verification code for a digital transaction. IMPORTANT: Please do not share this code with anyone else or with Tokopedia, for the security of your account.
5. Payment Reminder
Sometimes customers often put items in the shopping cart without proceeding to the next step. Some even forget to make payment, so the order cannot be processed.
Use a WhatsApp broadcast to send a payment reminder message. This message serves to remind customers to make payment immediately for items that have been placed in the shopping cart.
Below is an example of WA broadcast wording for a customer reminder:
Hi Mrs. Sam,
Please make payment for your Hotel Citra Kencana booking with Order ID 1235402987 before 11:24 WIB so your order can be processed.
Total payment: IDR 650,470
Choose a payment method and complete your transaction!
6. Purchase Confirmation
After completing payment, customers will receive a purchase confirmation message. This message indicates that the order has been successful and will be processed soon. This way, they can feel at ease.
Below is an example of a WA broadcast purchase confirmation message template you can use as a reference:
Hi Sana,
Thank you for choosing tiket.com
Your order below has been confirmed:
Order ID: 1223378787
Booking Code: CFZ61JM
Passenger: Kana Makena
Train: Gumarang
Route: Jakarta – Surabaya
Departure: 2023-02-11 09:12
Print your boarding pass by entering the booking code into the self-service check-in machine. Enjoy your trip.
7. Newsletter Template
Companies also need to maintain good relationships with their customers. They must actively interact with them. Some business owners choose to send a Newsletter to inform customers about their latest information or promos via WhatsApp broadcast.
An example of WhatsApp broadcast wording for a Newsletter message is:
Avocados Can Reduce the Risk of Heart Attack
Did you know that eating an avocado once a day can reduce the risk of heart attack by up to 50%?
Read more here.
8. Customer Feedback
Lastly, WhatsApp broadcast (BC) can also be used to ask for feedback directly from customers. The way to do this is simply to send a customer satisfaction questionnaire via WA. After that, don’t forget to send an appreciation message.
An example of a broadcast template for requesting customer feedback on WA is:
Hi Alena,
Thank you for participating in our survey. As a gift, we are giving you a 20% discount voucher to shop for our products.
Redeem your voucher by clicking here.
What Are the Important Components in a WhatsApp Broadcast Promotional Message?
Before sending a broadcast message, there are several important parts that must be considered to make the promotion more attractive. Below are the components that must be present in a promotional message in a WhatsApp broadcast:
1. Header
First, the most important part of a broadcast message is the header. This is the part that customers see first.
Make the header as attractive as possible so that customers show their interest. If necessary, use a video or image to fill this header section. This is because some people are more interested in seeing images than text.
Design an image or video with information about the event or discount being held. Note that there are maximum file size limits, namely a maximum image size of 5 MB, a maximum document size of 100 MB, and a maximum video size of 16 MB.
2. Opening Greeting
After creating the header, the next part is the opening greeting. Use everyday greetings to leave a friendly impression, such as good afternoon or Assalamualaikum.
If necessary, you can also offer an apology if you are disturbing them. The purpose of this is so that the message recipient does not think it was done by a robot.
3. Core Message Content
The third main part of the broadcast is the information or message you want to convey. It is best to make this part as clear as possible so that the purpose of sending your broadcast message is properly conveyed.
For example, if you are holding a Lebaran promo, try to explain that there is a special discount to welcome Lebaran. Also mention the benefits customers will get, such as shopping cheaper than usual.
4. Offer (Discount, Promo, etc.)
The fourth part must not be forgotten from a promotional message. Highlight the promo or discount that your online shop is holding. This way, the recipient will be interested in replying to the WA broadcast message.
5. Sense of Urgency
Next, you can also include sentences that contain ‘urgency’ such as “today only”, “immediately”, and others. The purpose is to encourage readers to make a transaction after reading the message.
6. CTA Button
Before ending the message, complete it with a CTA (Click to Action) button. This CTA button contains a link that will direct the reader to your online shop’s website or e-commerce.
Use CTA wording that attracts the message recipient. You can also set up the Quick Reply feature on WhatsApp broadcast to automatically answer customer replies.
Tips for Creating a WhatsApp Broadcast Template
When creating a promotional broadcast on WA, there are several things that need to be considered so that the message is conveyed properly. Below are tips for creating an attractive broadcast example on WA:
1. Arrange the Broadcast Message Format Neatly
First, you need to determine the format of the broadcast message to be sent, as follows:
- Start with an image, so it is more attractive to buyers.
- Then use a friendly opening greeting for your customers.
- Write the content of the message’s purpose, such as offering a promo or notifying about a certain event.
- Offer a promo or discount clearly to attract customer interaction.
- Insert a persuasive sentence showing urgency followed by a CTA (Call To Action) as a closing.
2. Make the Offer Clear
The most important point of a promotional broadcast message is offering a product or service. Therefore, you must clearly inform about the product, starting from its specifications, advantages, to the benefits of using it.
Meanwhile, to increase customer appeal, you can also offer an additional discount. For example, if you sell a slimming product, try explaining its benefits, flavor options, and side effects. Don’t forget to offer a discount or voucher.
3. Include a Call To Action Sentence That Contains Urgency
After explaining the information about the product being offered, don’t forget to include a CTA that invites customers to interact. Use persuasive wording so that it encourages customers to do what you want right away.
Examples include “Get an Additional Discount Now” or “Your 30% Voucher Will Expire Today.”
4. Use Good Grammar
While it is good to want to leave a friendly impression on customers, you should not be impolite with customers. You need to use language that suits your target market so that it can be well received.
If your target market is aged between 40-50 years old, avoid informal language. For example, replace the words ‘Kamu’ or ‘-Mu’ with ‘Anda’. The purpose is to give a more professional impression.
5. Don’t Be Pushy
Something that is often overlooked by sellers is not forcing customers to transact. For example, by continuously sending broadcast messages on WhatsApp.
This will actually be considered spam and harm your online shop, because WhatsApp will block accounts that are reported to frequently send spam.
Schedule your broadcast message delivery so that it does not disturb customers. Take advantage of certain moments or special days to send WhatsApp broadcasts.
Send Your Promotional Broadcasts on WhatsApp Automatically with Mekari Qontak
There are various examples of attractive WhatsApp broadcast promotional wording that you can try to use. These templates can be adjusted to suit your business needs. However, still pay attention to the main components of a WhatsApp broadcast template, such as the header, opening greeting, message content, and CTA button.
After creating a WhatsApp Broadcast template, you can send it automatically or on a scheduled basis using the WhatsApp API from Mekari Qontak. Mekari Qontak WhatsApp Business API has superior features that make it easy for you to send official WA broadcasts to thousands of numbers without fear of being blocked.
In addition, Mekari Qontak also has additional features such as autoreply, Agentic AI, AI chatbot, rotator, and others to drive revenue growth, improve productivity, and enhance customer service.
Mekari Qontak has been trusted by more than 3,500+ companies in Indonesia to improve their business for the better. Qontak has also been ISO 27001 certified, ensuring the security of your customers’ information.
Try a Free Demo of Mekari Qontak’s WhatsApp Business API or Consult your business needs with the Mekari Qontak support team.
