If customers were interested in your marketing content on your Instagram, customers would seek more information on your website. In this case, the omnichannel will forward customers’ journey to the website once the provided link is clicked, without leaving the page. Something similar can also be done in other communication or social media channels.
All customer activity will be automatically saved within the CRM. Users can revise this information in future for review, and to better understand customer needs, as well as to design more relevant marketing campaigns or business strategies to their audience.