Create strong customer engagement and relationships with a scalabale omnichannel software

The key difference between omnichannel and multichannel is the focal point of your marketing strategy.

Omnichannel involves using all available media channels and is centered around the customer, while multichannel means using more than one channel and is centered around the product or service.

1. Better data and integrated marketing analytics
2. Improve brand visibility and recall
3. Save on costs
4. Improve the buyer experience
5. Increase ROI

1. Mekari Qontak

Mekari Qontak offers Omnichannel software that is integrated with CRM software. This integration makes it easier for you to manage customer interactions, thereby driving business growth. Omnichannel helps business to integrate all business application within one pipeline management timeline.

Available Versions: Web based, Android, iOS

Developer: PT Qontak Tumbuh Makmur

Key features: Customization, integration of various communication channels, ticketing system, automated saving of contacts & conversation history, autoresponders, comprehensive reports, fedicated Support and more.

2. SAP Hybris

SAP Hybris provides an omnichannel marketplace with a Model Driven Architecture (MDA). This software is oriented towards data integration between SAP Hybris systems and other external data storage systems.

Available Versions: Web based, Android, iOS

Developer: SAP Companny

Key Features: SAP Commerce Cloud, SAP Customer Data Platform, Sales Solutions cloud, Service solutions and SAP Marketing Cloud.

3. Pipedrive

Pipedrive provides Omnichannel software to enhance customer service relationships. You can integrate this application with various other platforms.

Available Versions: Web based, Android, iOS

Developer: Pipedrive

Key Features: Leads Management, Communication Tracking, automation system, Reporting and business insights.

4. Fynd

Fynd is an omnichannel software provider from India. This application is able to encourage retail businesses to develop their business.

Available Versions: Web based, Android, iOS

Developer: Fynd (Internet Retail)

Key Features: Reports and Analytics, Brand Website Integration, mPOS, Fynd Store and Uniket

5. Vend

Vend offers Omnichannel software, which has a minimalistic interface and can be customized by the user. It also has a bar scan integrated with the rest of the system.

Available Versions: Web based, Android, iOS

Developer: Lightspeed Commerce

Main Features: Loyalty Program, Inventory Management, Employee Management, Reporting, and E-commerce Integration.

Omnichannel software lets you get the most out of all your channels, both physical and digital. The goal is to create a seamless, unified experience for your customers across multiple channels.

Customers can shop online through marketplaces, through digital devices through social media, or visit physical stores. The omnichannel software lets consumers switch platforms seamlessly without having to re-learn everything.

Here are tips for implementing omnichannel:

• Collecting accurate data about your customers
• Data analysis will help the team meet customer needs at the moment.
• Create customer journey maps for your audience segments
• Develop a brand identity with clear guidelines for messaging and creative.
• Continuously test the efficacy of your omnichannel approach.

The future of omnichannel commerce is about physical experiences, convenience, personalization, and efficiency. Customers are increasingly well-informed about their options and care about values and the societal impact of businesses. So, companies will need to take an omnichannel approach that’s also based on meeting the evolving expectations of the modern consumer.

Omnichannel allows businesses to achieve more availability, drive sales and traffic, and integrate digital touchpoints. Meanwhile, the advantages of Omnichannel software are:

• Improve customer retention rates by providing multiple choices of communication channels to customers without fear of losing previous interaction history.
• Increase turnovers and simultaneously reach more customers from different channels.
• Increase customer satisfaction by providing better service in quality and time efficiency.
• Get more referrals and recommendations from satisfied customers.
• Increase efficiency and organization of customer data across various channels in one platform.
• Easily organize and understand data to improve customer service tailored to customer needs.
• Combine online and offline interaction for better user experience.