The 19 Best Sales CRM Software for Small Businesses in 2023

Sales CRM software is essential for sales professionals as it helps them understand their customers better and meet their needs.

However, selecting the right CRM software can be difficult. To make things easier, we’ve listed 19 of the best sales CRM software options available for your business.

Let’s find out more below!

What is CRM sales software?

Sales CRM software is a customer relationship management (CRM) tool designed specifically for sales teams to manage their interactions with customers and prospects.

This software helps sales professionals to streamline their workflows, keep track of customer interactions, track performance, and analyze data to drive sales.

On the other hand, this also helps sales teams understand better their customers and their needs, which is crucial for success in any sales role.

In general, this sales app can track the communication between the sales team and prospects, organize customer data automatically, send reminders to follow-up prospects with unfinished tickets, and much more.

Also Read: Understanding What is CRM Software and CRM Software Glossary

Why is sales CRM software important?

A CRM system can help your sales team streamline their sales process and close more deals. It also has advanced features that can help everyone on the team reach their sales targets faster.

Some benefits of using a sales CRM include the following:

1. Visibility of all sales activity: The CRM stores all customer interactions in one database, giving the sales team a complete view of everything.
2. Efficient task management: The sales CRM software has a schedule planner to help the sales team manage their tasks, such as when they need to make calls or send emails.
3. Improved decision-making: The sales CRM has an interactive sales dashboard that provides accurate data to help you make better decisions.
4. Mobile access for the sales team: Many sales CRM systems come with a mobile version, allowing the sales team to stay updated from anywhere.
5. Easier customer progress monitoring: The sales CRM has a sales pipeline that helps you track customer progress, ensuring no one is overlooked.
6. Understanding customer needs: Integrating CRM with other applications can help you understand your customers’ needs.
7. Automated administrative tasks: The CRM has sales automation tools that can help you automate repetitive administrative tasks like creating invoices.
8. Reduced operational costs: A sales CRM can increase efficiency and customer satisfaction, leading to more sales and reduced operating costs.
9. Customizable to meet your business requirements: The CRM can be easily customized to fit the unique needs of your business.
10. Increased close rate: CRM can help improve your close rate by allowing the sales team to monitor leads and sales pipelines easily, send emails and predict future sales.

Read More: 13 Benefits of CRM You Might Not Know!

The best sales CRM software for small business

Here are some of the best sales CRM systems you may consider for your business:

1. Mekari Qontak

Mekari Qontak is an all-in-one CRM sales software that provides complete features to support marketing, sales, and customer service activities.

The software is designed to meet the needs of all types of businesses, making it an excellent choice for companies of all sizes.

It is available as a web-based version and on both Android and iOS platforms, making it easy to use no matter where you are.

Pricing: Starting from $55/month

Free Trial Length: 14 days

Key Features:

• Flexible Customization: Mekari Qontak allows you to customize it to your business needs.
• Data Management: It helps you manage all your customer and sales data in one place.
• Lead Management: Mekari Qontak has a feature for managing your leads.
• Comprehensive Dashboard Reporting: It provides a comprehensive dashboard for reporting and analyzing your sales data.
• Live GPS Tracking: With this feature, you can track the location of your sales team in real time.
• Sales Force Automation (SFA): It automates many of your sales activities, making your team more efficient.
• Document Automation: You can automate your document preparation process with Mekari Qontak.
• Dedicated Support: Mekari Qontak offers dedicated support to help you with any issues or questions.
• Integrations: You can connect the sales CRM application with other Mekari products such as Omnichannel and Mekari Sign to improve your business operations.
• Mobile Access: Access and track all your sales activities easily with mobile omnichannel CRM.

2. Pipeliner

Pipeliner is a cloud-based CRM system that offers users a user-friendly and visually appealing experience.

This system is known for its ease of use, making it a popular choice for businesses worldwide.

Pricing: Starting from $65/user/month

Free Trial Length: 14 days

Key Features:

• Account Management: Helps businesses manage customer accounts effectively.
• Contact Management: Organizes customer contacts for easy access.
• Unlimited Accounts & Contacts: Allows unlimited accounts and contacts to be added.
• Feeds (Built-in Internal Messaging): Enables internal messaging among team members.
• Import Accounts and Contacts from CSV files: Allows users to import customer data from CSV files.
• Document Management: Allows users to store and manage important documents.

3. Capsule

Capsule is a smart and straightforward online CRM that provides various features for growing businesses.

This CRM offers advanced sales reporting, which helps companies to stay on top of their sales performance.

Additionally, Capsule allows users to customize several key features to meet their specific needs.

Pricing: Starting from $18/user/month

Free Trial Length: 14 days

Key Features:

• Contact Management: Keep track of all your customer interactions and information in one place.
• Sales Pipeline Dashboard: Get a clear overview of your sales progress and pipeline.
• Sales Analytics: Get insights into your sales performance with customizable reports.
• Calendar & Task Management Tools: Stay organized and on your to-do list with integrated calendar and task management tools.
• Integrations with Outlook and Gmail: Connect your email platforms and keep all your customer interactions in one place.

4. Nutshell

Nutshell provides CRM software designed specifically for B2B teams.

The software is designed to help these teams increase their sales, making it an excellent choice for businesses that want to improve their sales process.

With Nutshell, groups can be up and running quickly, allowing them to use the software within days instead of weeks.

Pricing: Starting from $16/user/month

Free Trial Length: 14 days

Key Features:

• Contact Management: A feature to manage and organize all customer and prospect information in one place.
• Pipeline Management: Helps track the progress of sales deals through different stages.
• Sales Automation: Automates repetitive tasks to save time and increase efficiency.
• Email Sequences: Allows users to create and send automated email sequences to customers and prospects.
• Reporting & Analytics: Generates reports and provides insights into sales performance.
• Web Forms: A tool to create and embed forms on a website to collect information from potential customers.

5. Keap

Keap is a CRM software designed for small businesses that have big aspirations. It helps businesses capture leads, convert them into clients, and create loyal fans.

With its automated lead capture feature and all-in-one data management system, Keap makes it easy for small businesses to keep track of their contacts and sales pipeline.

Pricing: Starting from $149/month

Free Trial Length: 14 days

Key Features:

• Automated Lead Capture: A tool to automatically collect leads from various sources and store them in one place.
• All Your Data in One Place: A centralized database where all customer and prospect information can be stored and accessed.
• Personalized Follow-Ups: Ability to personalize and automate follow-up communications with leads and clients.
• Integration without the Hassle: Seamless integration with other tools and systems without needing a complex technical setup.

6. Salesmate

Salesmate is a sales CRM software that offers a simple, personal, and productive experience for the sales team and customers.

Salesmate is designed to help sales teams streamline their processes and improve their customer experience, making it a great choice for businesses that want to take their sales to the next level.

Pricing: Starting from $12/user/month

Free Trial Length: 15 days

Key Features:

• Prospect & Lead Management: A tool to manage and track prospects and leads throughout the sales process.
• Sales Pipeline & Activity Tracking: A feature to monitor the progress of sales deals and track sales activities.
• Sales Automation & Sequences: Automates repetitive tasks and allows users to create and send automated email sequences.
• Sales Intelligence & Reports: Generates reports and provides insights into sales performance.
• Integrations: The ability to integrate with other tools and systems, making it easier to manage all sales-related activities in one place.

7. Really Simple Systems

Really Simple Systems is a sales CRM software that helps track all interactions and identify the best prospects as they move through the sales process.

With Really Simple Systems, businesses can streamline their sales process, improve customer interactions, and increase sales performance.

Pricing: Starting from $14/user/month

Free Trial Length: 14 days

Key Features:

• Contact Management: A tool to manage and organize customer and prospect information in one place.
• Sales Pipeline Management: Helps track the progress of sales deals through different stages.
• Sales Quotations: A feature to create and manage sales quotes for prospects and clients.
• Tasks, Events & Calendars: A tool to schedule and manage tasks, events, and appointments.
• Email Integration: Integrates with email, allowing users to send and receive emails directly from the CRM.
• Reporting: Generates reports and provides insights into sales performance

8. Method:CRM

Method:CRM is a powerful CRM software designed to automate business operations and improve the customer experience.

With Method:CRM businesses can easily manage their sales process and improve customer interactions.

Pricing: Starting from $44/user/month

Free Trial Length: 14 days

Key Features:

• Portals: A tool that allows customers to access and manage their information, making it easier for businesses to provide a seamless customer experience.
• Integrations: Seamless integration with other tools and systems to streamline business operations.
• Lead Management: A feature to manage and track leads throughout the sales process.
• Customer Management: A tool to manage and organize customer information in one place.
• Customizable CRM: The ability to customize the CRM to fit the unique needs of the business, including custom fields, workflows, and dashboards.

9. Salesflare

Salesflare is a simple but effective CRM solution for small and medium-sized businesses selling B2B.

Salesflare can make it simple for sales teams to make their sales process more efficient and help them grow their businesses.

Pricing: Starting from $29/user/month

Free Trial Length: up to 30 days

Key Features:

• Fully Automated Contact and Company Information: Automatically captures and organizes contact and company information, reducing manual data entry.
• Find Anyone’s Email Address: A tool to find and verify email addresses, making reaching out to prospects and clients easier.
• Automatic Logging of Meetings and Phone Calls: Automatically logs and records details of meetings and phone calls, making it easier to track client interactions.
• A Handy Document Folder per Customer: A centralized document folder for each customer makes storing and accessing important files and information more accessible.

10. EngageBay

Engagebay’s CRM software solution is designed to help businesses manage customer interactions more effectively and efficiently.

The solution allows businesses to store unlimited contact information, ensuring all customer details are stored in a single location.

Pricing: Starting from $12.74/user/month

Free Trial Length: Contact them to find out

Key Features:

• Contact Management: Keep track of all your customer contacts in one place for easy reference and follow-up.
• Deal Management: Manage and track the progress of your sales deals from start to finish.
• Sales Automation: Automate routine tasks to increase efficiency and productivity.
• Appointment Scheduling: Schedule and manage appointments with customers directly from the software.

11. Close CRM

Close is a CRM software specifically designed for small business leaders looking to increase their revenue.

The software is ideal for tech-enabled teams who require a scalable solution without the high cost of enterprise sales software.

Pricing: Starting from $25/user/month

Free Trial Length: 14 days

Key Features:

• Lead, Contact, and Opportunity Management: Store all your leads, contacts, and sales opportunities in one place for easy access and follow-up.
• Email and SMS Templates: Use pre-written templates for efficient and personalized customer communication.
• Pipeline and Activity Reporting: Track the progress of your sales pipeline and monitor your team’s activities to identify areas for improvement.
• Zapier Integration and API Access: Integrate Close CRM with other tools and access the API to automate workflows and customize the software to your needs.

12. Insightly

Insightly’s CRM solution is designed to help businesses create unforgettable customer experiences and streamline team collaboration.

The solution aims to help businesses deliver exceptional customer experiences and build stronger customer relationships.

Pricing: Starting from $29/user/month

Free Trial Length: 14 days

Key Features:

• Lead Management: Insightly helps you manage and prioritize your leads so you can focus on the most promising opportunities.
• Automated, Customizable Emails: You can use Insightly to send automated, personalized emails to your customers and prospects, keeping them engaged and informed.
• Email Templates: Insightly includes pre-designed email templates to make it easier to create and send emails that are both professional and effective.
• Web-to-Lead Capture: Insightly enables you to capture leads from your website so that you can nurture and convert them into customers.
• Kanban View: Insightly offers a visual, intuitive Kanban view of your sales pipeline, so you can easily track and manage deals as they move through the sales process.

13. Creatio

Creatio’s CRM platform is designed to automate customer journeys from start to finish, making it an ideal solution for businesses of all sizes.

The platform offers an easy-to-use, no-code solution that allows businesses to automate their customer journeys without requiring coding knowledge.

Pricing: Starting from $360/user/year

Free Trial Length: 14 days

Key Features:

• Comprehensive Customer Profile: It provides a 360-degree view of the customer, including their needs and preferences.
• Sales Automation: It streamlines the sales process, making it more efficient and effective.
• Flexible Sales Management: The platform can accommodate any sales approach, whether B2B, B2C or anything in between.
• Sales Performance and Operations: It provides insights and analytics to track the performance of the sales process and identify areas for improvement.

14. Cooper

Cooper CRM’s sales management software is designed to help businesses increase productivity and optimize workflows.

The software provides various tools and features to help businesses reduce repetitive tasks, increase efficiency, and streamline sales processes.

Pricing: Contact them to find out

Free Trial Length: 14 days

Key Features:

• Customizable Pipelines: Users can customize the pipelines according to their specific needs and sales process.
• Custom Fields: The software allows users to create custom fields to store and manage specific data that is unique to their business.
• Deal Management: Cooper CRM provides a comprehensive deal management system to help users manage and track all deals.
• Opportunity Slippage: The software can track and measure opportunity slippage, which is the difference between the expected close date of a deal and the actual close date.

15. Less Annoying

Less Annoying CRM is a simplified CRM software that provides a solution for managing team communications and follow-ups.

With Less Annoying CRM, you can easily manage your team communications and follow-ups and keep track of customer interactions in a centralized location.

Pricing: Starting from $15/user/month

Free Trial Length: 30 days

Key Features:

• CSV Imports and Exports: This feature allows users to easily import and export data to and from the CRM in a CSV format.
• Calendar Integrations: This feature integrates the CRM with popular calendar platforms, such as Google Calendar, and shares availability directly from the CRM.
• Log Email Conversations: This feature logs all email conversations with customers and prospects within the CRM, making it easier to track communications and keep everyone on the same page.
• Mailchimp Integration: This feature integrates Less Annoying CRM with Mailchimp, allowing users to create and send marketing campaigns directly from the CRM.
• Mobile Access: This feature provides access to the CRM from mobile devices, enabling users to stay connected to the CRM and their sales activities while on the go.

16. SugarCRM

SugarCRM is a sales CRM software designed to help modern sales professionals to increase their win rate and accelerate their sales cycle.

It offers several features to help you focus on the right prospects, manage your pipeline, engage with customers, and close deals.

Pricing: Starting from $49/user/month

Free Trial Length: 7 days

Key Features:

• Account Management: SugarCRM provides a centralized location to manage all your customer account information.
• Contact Management: The software allows you to store, track, and manage all your customer contact information, so you always keep in touch with your prospects and customers.
• Lead Management: SugarCRM makes it easy to manage leads, track their progress, and prioritize follow-ups, to help you maximize your chances of converting them into customers.
• Opportunity Management: You can use the opportunity management tool to manage your sales pipeline, track progress, and ensure that deals are moving forward.
• Activity Management: SugarCRM helps you track all your customer interactions, so you can prioritize follow-ups, build stronger relationships, and close more deals.

17. OnePageCRM

OnePageCRM is a CRM software solution designed specifically for small businesses.

Whether on the road or in the office, OnePageCRM’s CRM software provides the tools and features you need to stay organized and focused on selling.

Pricing: Starting from $9.95/user/month

Free Trial Length: 21 days

Key Features:

• No More Dead Databases: OnePageCRM ensures that all customer information is up-to-date and easily accessible, eliminating the need for manual data entry and reducing the risk of dead databases.
• Central Hub for All Sales Communications: OnePageCRM serves as a centralized hub for all sales communications, allowing teams to manage all interactions with prospects in one place.
• Reduced Admin, Focus on Sales: OnePageCRM is designed to streamline administrative tasks and help sales teams focus on what matters most: selling.
• Mobile CRM Apps: OnePageCRM is available on mobile devices, allowing teams to access customer information and manage sales activities.

18. Active Campaign

Active Campaign offers a sales CRM solution that helps you streamline your sales approach by bringing together the information you need to create a sales strategy.

The software also includes automation capabilities, allowing your team to focus on selling instead of spending time on repetitive tasks.

Pricing: Starting from $19/month

Free Trial Length: 14 days

Key Features:

• Contact Management: Keep track of your customers and leads with a centralized database.
• Lead Scoring: Identify your most promising leads by assigning scores based on their activity and engagement.
• Email Integration: Connect Active Campaign with your email provider, such as Gmail or Outlook, to seamlessly manage your sales communications.
• Sales and Marketing Integration: Ensure a seamless customer experience by connecting your sales and marketing efforts.
• Integrations: Expand the capabilities of your CRM by integrating it with other tools and platforms.

19. Teamgate

Teamgate’s CRM sales solution provides you with a competitive advantage over your competition.

You can quickly manage your customer interactions and build stronger relationships with a range of intelligent customer management tools.

Pricing: Starting from €9/user/month

Free Trial Length: 14 days

Key Features:

• Custom Fields: Allows you to tailor the software to fit your needs and add additional fields to store specific information about your leads, contacts, or deals.
• Filtering: The ability to filter your leads, contacts, and deals based on different criteria, making it easier to find the information you need.
• Owners and Collaborators: You can assign owners and collaborators to leads, contacts, and deals, allowing multiple team members to collaborate and share information.
• Autofill Data: The ability to automatically fill in specific fields based on the information you have already entered saves time and reduces the risk of errors.
• Maps Integration: Integration with map services allows you to view leads, contacts, and deals on a map, making it easier to visualize your data and understand your customer base.

Also Read: 10 CRM Strategies and 11 Best B2B Sales Strategies for Your Business 

The comparison of best sales CRM software

What’s Next?

Investing in sales CRM software is a good decision for companies that want to improve their sales process and grow their business.

There are many options, but keep that from stressing you out. Mekari Qontak is a great option that you can start using right away.

Try it for free today and see how it can help improve your sales process!

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